Marketing | PR Firms
| Digital Campaign of the Year
The Conversations That Matter Project
The Conversations That Matter Project, which began in August 2020 and continues today with a follow-on project dubbed Mastering The Conversation, was commissioned by Allianz Life Insurance Company of North America.
This campaign was designed to build share-of-mind and trust between Allianz and a highly-targeted group of independent financial advisors who have been historically reticent to adopt certain products due to old (and likely faulty) perceptions coupled with an ongoing focus on meeting fiduciary standards.
Allianz was keen to help independent advisors – and RIAs in particular – see that today’s new and ever-evolving risk mitigation solutions such as annuities and Buffered Outcome ETFs can provide important benefits to the end-client especially if used within the context of a comprehensive financial plan.
Enter: Impact Communications.