

Award Category
Asset Managers
| Digital Marketing Campaign of the Year
Finalist
Infrastructure Campaign
Cohen & Steers campaign to raise awareness of global listed infrastructure points out that after decades of underinvestment in infrastructure in developed markets, the urgent need for a sustained economic recovery is putting infrastructure front of mind around the world. This multi-phase campaign effort focuses on disseminating marketing collateral across its distribution channels and educating clients and prospects on the value opportunity that exists in the global infrastructure asset class. The deliverables its is using to help educate clients and prospectus include thought leadership, videos, webcasts, sales meetings and calls, and sales ideas.