| Chief Marketing Officer of the Year
Michael Zuna is a girl dad, veteran, and creative CMO who leads a high-performing team. Michael has transformed marketing into a growth engine for the firm and its advisor network, overseeing branding, digital, events, communications, demand generation, public relations, advertising and more. As a member of the executive leadership team, he steers a variety of initiatives that contribute to the company’s broader mission of delivering an Advice-Centric Experience®.
A driver of measured business outcomes for Cetera and its advisors, he cultivates an elite team whose strategy is fueled by data, holistic client segmentation and optimizing performance across all touchpoints. It’s common for his team to be first to market with a unique tactic, aggressively pursue what works, stop what doesn’t and lean-in to achieve results.