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For 30 years, Schwab Advisor Services has worked side by side with RIAs, providing custodial, operational and trading support. In addition to custody services, Schwab Advisor Services provides business consulting services, practice management, and technology solutions to help independent advisors start, build and grow their firms. Learn more at
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Jalina Kerr

Senior Vice President, Client Experience, Schwab Advisor Services

Award Category
Custodians (Established – $25B and Over): Alternative Asset
The Schwab Alternative Investment MarketplaceTM Platform for Independent Advisors
The Schwab Alternative Investment MarketplaceTM platform, launched in October 2019, aims to deliver a modern and efficient alternative investing experience for RIAs who custody with Schwab Advisor Services. The platform offers curated menus of private funds from current third-party platform sponsors iCapital Network and CAIS, and allows advisors to customize the use of alternative investments to help meet their clients’ portfolio goals and liquidity needs. Schwab leverages the expertise and scale of third-party alternative investment providers to offer advisors streamlined capital call processing, electronically managed document workflows, and detailed information and research on alternative investments, with no custodial fees. The platform brings access to alternative investments to a larger pool of eligible clients through low investment minimums starting at $100,000.

Lisa Salvi

Vice President, Business Consulting & Education, Schwab Advisor Services

Award Category
Custodians (Established – $25B and Over): Practice Management
Amplifying Your Value Insight to Action Consulting Program
Schwab Advisor Services’ Amplifying Your Value consulting program helps to show independent advisors how a well-developed marketing strategy can unlock opportunities beyond referrals alone, generate new clients, and impact firm performance. Launched in April 2019, the 8-12 week program helps RIAs design marketing strategies that are aligned with their firms’ ideal client persona and growth objectives. The program also helps to provide actionable insights on how to optimize digital presence, delivers an approach for developing targeted messaging, and establishes a foundation for assessing the performance of marketing efforts. The program comprises a daylong interactive workshop and a multi-week 1:1 consulting engagement.

Lisa Salvi

Vice President of Business Consulting and Education at Schwab Advisor Services

Award Category
Custodians (Established – $25B and Over): Thought Leadership
Guiding Principle Series: Expanding Ownership White Paper
Schwab Advisor Services’ Guiding Principle Series delivers relevant and timely information to help RIAs solve their unique challenges and strategically manage and grow their firms. The “Expanding ownership: leveraging firm equity to maximize talent and accelerate growth” white paper helps advisors develop an initial equity program or improve an existing one. It brings together concepts from experts in the field, provides case studies that illustrate the specific programs firms have implemented, and follows a hypothetical firm through valuation and the sale of 1% of the business. The paper contains a step-by-step framework that includes discussion points, key decisions, and considerations to help advisors navigate their options and develop a custom approach that fits their firm.
How Much Can You Grow as an Independent Advisor?

What’s going independent really like? Two advisors discuss their newfound growth in the RIA channel.

How I became an independent RIA

Learn how this team pushed through discomfort to pursue the potential growth of becoming an RIA.

Guiding Principles for Advisory Firm Success

What are the guiding principles that successful firms follow to reach new levels of growth?

About the Initiative

Guided Income Solutions℠ (GIS) is a turnkey, bucketed investment solution designed to deliver steady and tailored cash flows to clients planning for retirement. The bucketed investing framework provides an intuitive approach to converting clients’ nest eggs into an automatic income replacement based on their personal financial goals; the buckets automatically rebalance to systematically reduce risk and accommodate investors’ needs. GIS provides an alternative to annuities; delivering an investment approach that is flexible, liquid, and cost-effective.

GIS aims to transform and enhance current retirement income solutions, to: