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Milliman Financial Risk Management LLC (Milliman FRM) is a global leader in financial risk management to the retirement industry, providing investment advisory, hedging, and consulting services on over $143 billion in global assets as of June 30, 2020. Milliman FRM has swiftly grown to be the largest ETF subadvisor in the US. They currently subadvise, and helped launch Transamerica’s DeltaShares ETF brand, and are partners with the fastest growing ETF Issuer—Innovator ETFs, where they subadvise the category-creating and game-changing Defined Outcome ETFs. For more information about Milliman FRM, visit

Matt Kaufman

Principal, Head of Marketing, Product Development and Distribution

Award Category
Asset Managers: Chief Marketing Officer of the Year
Matt Kaufman, Principal, Head of Marketing, Product Development and Distribution
Given his first job was marketing QQQ for PowerShares under ETF pioneers Bruce Bond and John Southard, which became one of the most recognizable, largest and traded household ETF tickers, the huge successes and industry firsts Matt has under his belt are less of a surprise yet no less impressive. He helped Transamerica ideate, message, design and launch their DeltaShares ETF brand, 2017’s largest ETF lineup launch. He went on to partner with his old bosses to craft a new ETF category, launching and marketing Innovator’s Buffer ETFs, which have been the fastest growing ETFs (46ETF launches in 21 months)
Milliman Financial Risk Management Strategies
Managing market risk for decades, our investment strategies can be tailored to meet specific needs.
Milliman Defined Outcome Strategies
Designed to create defined outcomes across broad asset classes through multiple product structures.
Milliman FRM Insight: Actionable Perspectives On Topics That Impact Wealth

The Pandemic Effect on the U.S. Labor Force

About the Initiative

Guided Income Solutions℠ (GIS) is a turnkey, bucketed investment solution designed to deliver steady and tailored cash flows to clients planning for retirement. The bucketed investing framework provides an intuitive approach to converting clients’ nest eggs into an automatic income replacement based on their personal financial goals; the buckets automatically rebalance to systematically reduce risk and accommodate investors’ needs. GIS provides an alternative to annuities; delivering an investment approach that is flexible, liquid, and cost-effective.

GIS aims to transform and enhance current retirement income solutions, to: