
TIFIN Wealth is an AI-powered fintech that leverages data science, investment intelligence, and technology to transform client personalization and intelligence for wealth intermediaries. We work with financial advisors, wealth enterprises, workplaces, and consumer fintechs to enhance their value proposition. Using TIFIN Wealth you can identify which of your clients and prospects most need your attention, engage them with personalized insights, create proposals and portfolios to reflect each clients needs and wants and create personalized Donor Advised Funds for their family’s charitable giving.

Clout by TIFIN
Clout leverages artificial intelligence to curate personalized content campaigns for niche audiences at scale. In order to help advisors continually provide their clients and prospects with hyper-personalized content, we have updated our algorithms to better predict content for specific audiences. We started by focusing on women investors to better understand which financial and investment topics they’re most interested in and how their affinities can differ from a generic investor audience. Based on the results from our research data, we’ve updated our predictive algorithms to better recommend content for female investors to not only help advisors reach prospective female clients but also create deeper relationships with current clients through data-driven engagements.

Magnifi by TIFIN
Magnifi by TIFIN is the world’s first and only investment search engine powered by AI and investment intelligence. Magnifi is transforming how individual investors, financial advisors, and asset managers navigate a marketplace of over 27,000 mutual funds, ETFs, model portfolios, SMAs – and now individual stocks. Premium features are also available for growth-minded financial advisors to create personalized investment proposals, access SMAs and model portfolios, and uncover insights across their entire book of business.

TIFIN Risk
The past decade has been remarkable for record low interest rates and loose monetary policy. This cocktail can create material differences between realized past and future expected returns. Various investment managers have adjusted their models and believe that future returns will be lower than the returns we have witnessed over the past few decades. This motivated TIFIN Risk to update and upgrade the methodology powering our portfolio risk scores. Using historical U.S. returns is reasonable but, in current conditions, it may create a false sense of safety, leading to less prudent decisions and greater fiduciary risk. The enhancement utilizes forward looking returns for all securities based on:
1) The expected return and volatility of various asset classes
2) Each security’s exposure to its asset class

TIFIN Plan
TIFIN Plan was created using the power of Conversational AI technology to help financial advisors immediately show value with prospects by answering financial planning questions in minutes. Beyond precision planning, TIFIN Plan is an end-to-end platform that allows advisors to convert, on-board, and manage clients. The difference: It offers the critical financial planning and investment tools that advisors need to serve clients that may not be ready for a more complex financial plan. This may include prospects, smaller clients, and next generation wealth. We offer an easy way to segment services for smaller clients and manage those clients in a way that frees up time without sacrificing the quality of advisor services.

TIFIN Grow
TIFIN Grow helps financial advisors create hyper-personalized, intelligent investment proposals for their prospects by matching portfolios to an individual’s risk, planning, and financial personality insights. Most digital experiences clients interact with – including music, clothing, books, entertainment and social media – have already become hyper-personalized. Despite this, investments are often managed with a “one size fits most” approach with a limited understanding of who individuals are as investors and the individual needs of each person’s financial life. We believe that advisors who adopt investment personalization will benefit from increased alignment between not only them and the client, but the client and their portfolios. TIFIN Grow was developed as a way advisors can gain valuable insights and manage investment personalization at scale.


Magnifi by TIFIN
Magnifi by TIFIN is the world’s first and only investment search engine powered by AI and investment intelligence. Magnifi is transforming how individual investors, financial advisors, and asset managers navigate a marketplace of over 27,000 mutual funds, ETFs, model portfolios, SMAs – and now individual stocks. Premium features are also available for growth-minded financial advisors to create personalized investment proposals, access SMAs and model portfolios, and uncover insights across their entire book of business.

Dr. Vinay Nair
Dr. Vinay Nair is the Founder and CEO of TIFIN, a collection of fintech platforms that drive personalization for wealth management. He is the visionary and leader behind leveraging powerful AI, data, engaging experiences and investment intelligence to personalize the investor experience. TIFIN operates a collection of fully-owned subsidiaries in wealth and investments that are shaping the future of investor experience. These include Magnifi, a marketplace for self-directed investors and advisors; Financial Answers, consumer data and distribution; TIFIN Wealth, personalized advice & planning through risk, planning, financial personality, giving, and content; and Distill, data for asset managers.