Intention.ly is a female-owned growth engine design consultancy and marketing agency that launched in early 2021, at a time when financial services companies were scrambling to evolve their business models to account for the overnight shift in the way consumers were purchasing products and interacting with brands. Intention.ly works with a wide range of fintech and finserv companies – including start-ups looking to outsource their go-to-market planning, growth stage firms looking for advice and counsel on how to turbocharge their marketing efforts, and established firms looking to modernize their outdated ways – the biggest commonality amongst their clients is their willingness to be bold and creative in their approach to driving revenue.
Income Investing Through Social Media Campaign
Implementing a demand generation strategy for YieldX, including a laser focused social media plan, became a key focus of our ongoing efforts to double down on growth in 2022. However, the plan to reinvigorate YieldX’s social engagement wasn’t just about posting more often. We developed an intentional content program to fuel the social engine and share strategic news, thought leadership and product knowledge with followers to grow our engagement, audience, and ultimately, trust among the social community. While awareness and engagement continue to drive the social media strategy, our goals are clearly mapped to YieldX’s business objectives, including lead generation.