Developer: Zoom Video Communications
Benefit: Video conferencing and mobile screensharing
Features: Advisors hate to lose the face-to-face connection—still the best way to establish trust—but if they are serious about engaging with millennials, they must get comfortable with video conferencing. With the Zoom app, advisors can now use their mobile devices to connect with prospects and clients using secure high-definition video and audio, and they can make and keep recordings of the meeting. To set up a meeting, just send a link. On the user’s smartphone, the Zoom app opens, and participants can immediately see and hear each other. You can share streaming video or annotate documents, photos, web pages and spreadsheets. One advisor who uses Zoom extensively has four suggestions when video conferencing with a client or prospect: turn off notifications from other apps, use a mobile stand for the device, use headphones or earbuds with microphones for better audio, and avoid striped clothing, which plays havoc with cameras.
Pricing: The basic free version allows up to 100 participants on meetings of up to 40 minutes, although the length doesn’t seem to be enforced. The Pro edition ($14.99 per month) buys unlimited meeting duration, multiple screens, and 1 GB or MP4 or M4A cloud recording. There is also a Business edition for $19.99 per month that gives users more branding options and dedicated phone support.
Devices: Apple and Android smartphones, tablets and desktops