Fiduciary Exchange (FIDx) announced Thursday a strategic partnership with Ebix Inc. a software and services provider to the insurance, financial, healthcare and e-learning industries. Ebix is probably best known to financial advisors for its CRM offering, often used by advisors in the insurance industry or hybrid advisors that do a lot of insurance or annuity business.
In this case, FIDx will be gaining better access to Ebix’s annuity marketplace technology and thereby expanding delivery of a streamlined process for advisors that want to bring annuities into client portfolios. The FIDx, Ebix partnership will act as a bridge between insurance carriers and wealth managers, providing the latter with greater access to a pool of annuity offerings.
Also as a result of this partnership, advisors using the Envestnet Insurance Exchange will now have access to the annuities on the Ebix marketplace.