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Abercrombie is one of the brands facing the issue of staying relevant as retailing changes ldquoOne part is strategy of brand positioningmdashare you as fashionable as you once were Other part is shifting shopping patterns For instance nowadays consumers donrsquot necessarily go to a teenspecific retailerrdquo says Stern ldquoAbercrombie and American Eagle will still have closuresrdquoSuffering fromnbsp15 consecutive quarters of comparable sales declines Abercrombie amp Fitch i
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