Imagine the American Cancer Society having tobacco company stock in its portfolio. Or picture the Alcoholics Anonymous portfolio owning a brewery. Though these examples are fictitious, these kinds of things happen: An investor's advisor, intent on maximizing profits, backs a company that contravenes the investor's mission. The question is not only how to prevent such a sad absurdity, but also how to support companies that do right by the investors' values — while still making money.
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