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The Squirrel Manifesto

Ric Edelman Authors Children’s Book

“The Squirrel Manifesto” is due out later this month.

Financial advisor Ric Edelman, the founder of Edelman Financial Services that has $22 billion in assets under management, and his wife have authored a children’s book to help parents teach their kids financial literacy.

Expected to be released Nov. 20, The Squirrel Manifesto is a story for ages 4 to 8 intended to help kids live healthy financial lives as they “spend a little, save a little, give a little and tax a little.”

A financial advisor authoring a children’s book might seem unusual to some, but Edelman is eager to share his visions of the future for wealth management and keen to help it evolve. Edelman grew his RIA via radio ads, and has long been committed to bringing financial planning to the American middle class.

He also recently “heavily” invested in both the cryptocurrency indexer Bitwise Asset Management and its fund, with plans to educate and support financial advisors interested in exposure to the new asset class in client portfolios.

In April, Hellman & Friedman agreed to buy Financial Engines, the publicly traded, largest registered investment advisor in the U.S., for $3.02 billion and planned to merge it with its previously acquired Edelman Financial Services. Analysts lauded the sale and the merger appears to be well under way. Earlier this week, it was announced that the unified organization of Edelman Financial Services and Financial Engines had changed its name to Edelman Financial Engines.

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TAGS: Marketing
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