Sponsored by Thrivent Mutual Funds
It's natural to want prospects and clients to like us. After all, they're much more willing to work with someone they like. Simple, right?
Yes, but it's only half the equation. What happens when we like them first?
What happens, according to Robert B. Cialdini, author of “Influence,” is that we become better advisors. In fact, he states, "the first rule of building a relationship is for you to like the prospect first."