Skip navigation
boca raton resort and club Archive Photos/Getty Images

For World’s Wealthiest Families, Hunt Is on for Private Deals

Recent reports show that while equity investment among family offices isn't dropping off, more money is going into private investments.

(Bloomberg) -- An investment firm affiliated with Michael Dell agreed to buy a posh Florida resort in April. For one tied to Tony Pritzker, it was a wastewater-treatment services company. And earlier this month, the family office associated with U.S. Education Secretary Betsy DeVos took a stake in a European private equity firm.

The desire for direct private deals isn’t new, but the urgency among the super-rich to diversify and find long-term, benchmark-beating investments outside public equity markets is mounting.

Family offices are looking at a world with public valuations so high and trying to figure out what do to about it,” said Eric Becker, co-chairman of Cresset, which launched a family office practice last year. “It’s become more pressing, and drives them to look at things like direct ownership of companies or other direct deals, as well as look at qualified opportunity zones.”

Of 111 U.S. family offices that took part in a survey by Fidelity Family Office Services, 98% expect to maintain or increase direct investments over the next three to five years, and 52% said they will invest with other families through joint deals.

Private Equity

MSD Partners, a firm backed by Dell’s family office, bought the Boca Raton Resort & Club for about $875 million from private equity giant Blackstone Group Inc., while Pritzker Private Capital completed its purchase of wastewater-treatment company Valicor in July. Both MSD and Pritzker manage money for other wealthy families.

A UBS Group AG survey released this week found that 46% of 360 global family offices surveyed said they plan to put more money in direct private equity investments in the coming year, with 42% devoting more to private equity funds and 34% funneling more into real estate.

Wealthy families looking at private equity investing are more interested in firms that let them co-invest outside of the buyout fund, said Andrew Fay, head of Fidelity Family Office Services, because their time horizon tends to be far longer. “The thinking is, ‘If I like an investment, why do I have to get out of it in five to seven years?”’

Patience has paid off for many family offices. “The historic returns that families achieved on average across private investing have been greater than historic returns in the public markets,“ said Bill Woodson, head of wealth advisory and family office services for Boston Private Financial Holdings.

U.S. Equities

That came across loud and clear in the the UBS Global Family Office Report. Developed market equities returned an average 2.1% for family offices in the 12 months prior to taking the survey, while private equity had an average return of 16% for direct investments and 11% for investments in funds.

Families aren’t slashing allocations to U.S. equities, according to the Fidelity survey, with the average allocation at 37% -- little changed from 2017. Seventy percent of that is in public equities and 30% in private U.S. equities. About a fifth of family offices that Fidelity queried plan to decrease public U.S. equity exposure over the next three to five years, while 36% expect their allocation to rise.

Of the families concerned about a looming economic slowdown, about a third say they’re raising cash, increasing liquidity in general (19%), de-risking within asset classes (29%) or de-risking between asset classes (17%), the Fidelity survey found.

That’s a lot of money on the sidelines. The average net worth of the family office respondents was $1.6 billion. About 45% of the offices had a total net worth of $1 billion or more, a third from $1 billion to $5 billion, with 12% exceeding $5 billion.

To contact the reporter on this story:
Suzanne Woolley in New York at [email protected]

To contact the editors responsible for this story:
Pierre Paulden at [email protected]
Steven Crabill, Peter Eichenbaum

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.