Whatever fears might stand in the way of more success in your business, find a way to triumph over it.

In the Middle Ages, charlatans would sell lead bars to gullible peasants with the guarantee that they would change into gold overnight, providing the purchaser did not think about becoming wealthy.  It was a perfect catch-22 proposition.  No one could spend the night waiting for lead to become gold without gloating about the gold fortune and anticipated wealth.  In the morning when the lead had not changed, the charlatan would accuse the poor sucker of not following instructions.  And the peasant would have to admit that he had, indeed, thought about becoming wealthy.  The harder we try not to think about fear, the more it comes unbidden to mind.  On the other hand, it is possible to embrace the fear, turn it into a ridiculous affair, and allow the normal human appreciation of the absurd to turn it off completely.  From Lee Boyan's book, Successful Cold Call Selling.