Selling to friends/family

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Dec 7, 2012 7:29 am

People say the best way to start is to use your natural market...So my question is: How do you go about this in a respectable way?
Family isn't as hard as friends (in my opinion), they know you and want to support you more or less. But I have many college friends/aquaintences who would be candidates but I don't know how to approach the topic without leaving them feelings used. 

Dec 7, 2012 1:16 pm

I wouldnt focus on friends right now. They dont have any money anyways and most young people dont understand the value of investing and saving for retirement. Your friends family, definetly. Your parents, aunts, uncles, grandparents, should all be fairly easy sells. They know you are in the business, they know you are going to try to get their business so just call them and ask if you can have a meeting with them to talk about retirement and investments. You can even say you are just trying to practice your meeting skills. Once your friends start getting married and having kids if they are your friends they will know you are their advisor.

Dec 7, 2012 2:04 pm


Two comments.

Don’t sell to friends and family. If that is the only way you can survive, you’re doomed. If you must… Tell them you have to practice your “pitch” and would they mind sitting thru it. At the end, they will know what you do and if interested let THEM make the first move.

Good luck.

Dec 7, 2012 2:28 pm

Good advice, I should retitle, I moreso meant family and aquaintenances(as oposed to friends I regulary see)…I know a lot of newly weds having kids, late 20’s from my older siblings. I like the practice pitch idea too.

Amber, for your seminars do you make up the slides and have compliance approve or do you go with pre-made material?

Dec 8, 2012 10:08 am


Ask the fund companies for off the shelf seminars. Then, if possible, you mix and match the slides to create your own presentation. Of course, the new presentation will have to go thru compliance.

Dec 8, 2012 3:31 pm

Thanks Amber I will do that.