Books for new advisors
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Can anyone suggest a must read book out there for the new advisor to check out?
[quote=bondo]
You might want to check the search function on this site.
[/quote]I went that route first but the first thread I opened was you correcting a posters grammar rather than answering his question. Any book suggestions, Bondo?
How about Hank Moody’s, “God Hates Us All”?
Seriously, though, I suggest “Atlas Shrugged”. I submit that as a “Macro” suggestion. It’s NOT a sales manual. If you’ve already read it, then you understand.
I submit to you: Atlas Shrugged - Updated for our current Financial Situation
Also, here’s some good holiday reading:
1. Liar’s Poker
2. Fiasco
3. Predator’s Ball
4. When Genius Fails: the Rise and Fall of LTCM
5. Panic - Michael Lewis’ new anthology
Read “The Million Dollar Financial Services Practice” by David Mullen jr. He was at Merrill for years. Not that he is some “sage”, but I like how the book’s written. It’s more of a “how-to” book than a feel-good “you can do it with positive thinking!” book with retarded referral techniques. It gives you a good gameplan, a perspective on many of the ways David Mullen saw million dollar producers build their practice, etc. It talks about business plans, niches, marketing, etc. It also givces you concrete numbers - this is how many prospects you need, this is how many accounts you need to open, this is how many assets you need to bring in, etc. It is very practicaly. Only drawback - it is probably not intended for the newly minted FA just trying to keep his job and hit his numbers. It is more practical for someone that has already established a practice, and can afford to be a bit more selective (or a newbie on a team that has the support of his team). But it WILL give you a good roadmap and some direction.
Also, the Excellent F.A. by Nick Murray. I just like how he thinks.
If you are more “insurance” oriented, the more “salesy” books like Tom Hopkins “How to Mater the Art of Selling” are pretty good (or for anyone trying to imporve their sales techniques)…
[quote=voltmoie] [quote=bondo]
You might want to check the search function on this site.
[/quote]I went that route first but the first thread I opened was you correcting a posters grammar rather than answering his question. Any book suggestions, Bondo?
[/quote] Ah, calling me out. I like it. Maybe had you searched for "books" in the topic subject instead of me you would have had better results. I found a really nice thread from nearly two years ago. Go grab The Intelligent Investor, Millionaire Next Door and Automatic Millionaire. PS I agree on the Mullen book. Nice roadmap for long term, but is structured more for someone who is at least past the first few years.