Assets Under Care (AUC)? Need Some Help, Please

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Apr 18, 2012 1:42 pm


I need some assistance here. I'm writing up a "business plan" as part of this process. I need to (among other things) set goals for my "Assets Under Care," or "AUC" for months 0 - 6; 7 - 12; 13 - 24. I could only venture a guess as to what a realistic goal might be for this. I'm not even really sure what is required at the bottom. Can someone point me in the right direction? What are they looking for here?

I couldn't find too much out there but based on what I read, if I had to take a stab at this, I'd figure...

Months 0 - 6: 8 MILLION

Months 7 - 12: 15 MILLION

Months 13 - 24: 35 MILLION

Thoughts? There is also a request for me to estimate how many "New Household Accounts" I'd be opening for the same time periods. Again, not really sure what's typical. ANY suggestions would be appreciated. 

Besides that, I need to write about who I would target as prospective clients, how I would turn them into real clients, and why I would be a good fit to go after these people, etc., etc.

Apr 18, 2012 2:10 pm

Unless you are extraordinarily well connected with some HNW people, I think you are setting yourself up for disappointment.  While I am no Big Swinging [email protected]#K with regards to gathering new assets, I think your goals are pretty much a dream.  I've been in the business 6 years and my best year in regards to asset gathering was just shy of $10mm.  I average about 6.5mm otherwise.  I think you will be successful if you can bring in $200-300k in new assets for the first 6 months.  Up that figure by another 100K for the next 6..then starting year 2 shoot for $500k month in and out.  As for new households, I know EJ (at least in my region) had a goal of 10 accounts per month minimum..they didn't seem to focus on households so much.  They really didn't seem to care if the account was a 5k rollover or a 500k roll..that's why I ended up leaving a bunch of (about 65% of my accounts there) and just pursued (after my 1 year non compete was up of course ) my top 35% clients that were about 70% of my assets there.  Good luck...