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Anyone work for RBC Dain Rauscher?

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Jul 24, 2007 7:02 pm


Just did a class (kind of a pre-retirement targeted class that I did a mailing for & hosted myself), 27 were signed up, 24 attended (it is July -- I can't imagine they can't find something better to do!), 20 appointments are set -- about half of them have already happened.  I'm just going into the second, closing meetings starting this week.  


How many mailings did you send out to get 27 folks signed up?  Was it a targeted list?  Where did you get your list?

Jul 24, 2007 9:17 pm

I sent out not quite 1,200 postcard invites.  Yes it was a targeted list, sorry if it was unclear when I said it was a targeted class.  I got a company directory from a client.  I will do the same workshop again a month from the first -- the exact same postcard invite (except with the date change) to the same list.  I actually expect I may as much as double the response rate, because of the word-of-mouth from the first workshop.  I'll let you know -- we mail next Monday & the workshop will be the following Tuesday.