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Jun 5, 2006 4:14 pm

I am in the process of interviewing for the ML POA program.  I will conduct the "Marketing Plan" portion this week.  I was just curious, in developing my plan, what percent of the FA's assets come from networking and lists and what percent come from cold calling/walking and prospecting?  I know these vary from FA to FA, but as a generalization. 

Any recent grads of the POA program...where did you find your biggest successes and failures in hitting the $15MM?

Does anyone know the quarterly structure of the $15MM (i.e. 1,2,4,6,8,10,12.5,15). 

What size business produces the best results?  Is it better to target lots of smaller businesses or a few larger businesses?

Jun 5, 2006 8:56 pm

You might find some useful information in some of the threads that I started on the ML POA program.  I was fortunate to get so many insightful replies.<?:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

After I was given the offer I requested two contacts to talk with about the POA program.  One graduated 6-months early less than a year ago and the other is currently in the program.  Thus far I've only spoken to the recent grad but that conversation was VERY insightful.  I suggest that you request the opportunity to do the same so that you may get the inside scoop.  I asked about everything from office environment to market saturation.

AUM is not the only goal.  I think it may vary with location but starting at six months and increasing every three months the AUM goals are 2.5, 5, 7, 9, 11, 13, and 15.



Jun 6, 2006 1:34 am

WM, thanks for the reply.  I read the posts you started today (it took hours!)  Have you accepted a position yet?  I read that you did the marketing plan portion of the did that go?  I am developing a plan and have my session this week.  Did you negotiate salary yet?  One guy on here said the average is between 40 and 80 for the salaried period.  I'm not sure where he got those numbers, he might have said a headhunter gave them to him.  My understanding is you take <50 for 24 months or >50 for 18 months...any more specifics? 

Also, from your other post you talked about "luck."  The branch manager I've been talking with talks about luck, but basically says in the business, luck is being a rainmaker (from your own hard work) and making sure you're in the right place at the right time.  So it's kind of a manifest destiny type situation, not some random chance.

Jun 6, 2006 10:33 pm

Work hard enough, and luck happens.