I ask myself the same everyday I walk into my office. I’m the luckiest guy I know. I guarantee if I had stayed at Jones, I would have been out of the industry, no doubt.I'm actually in a battle with myself. 1 part of me has me looking to open a 2nd office in larger town, hire a marketing person and see how far I can take my little kingdom. The lazy side looks at it and says, no evenings, no Saturdays, low overhead, best money I've ever made vs hours worked.
bspears - I tell you - that’s the problem. Add to it the fact that you’ll always grow a least a little bit and it’s really easy to just be lazy…
I don’t know about you guys but it’s a quality of life thing. I’m going to be taking home a couple hundred K a year within 18 months. In my part of the country that is gigantic money. I don’t need more than that and would rather maximize the time I can spend with my family.That's the payoff for taking the risk of getting into this business and it's 90% attrition rate.
Gaddock - I agree with the quality of life observation - but I also think that once you make it to a certain level, where you have a book of happy clients and the referrals start regularly coming in, then you can decide to play defense. I also think that there are certain times when your efforts at business development are less effective and it makes more sense to direct your attention towards personal matters. Last winter, I pretty much kept on the phone 24x7 with clients and prospects. In the Spring, I worked on my web presence and social networking sites. I’ve spent the better part of the last few months trying to deepen my relationships with my best clients, travel a bit and spend more time with my wife doing things we like to do together. In December, I’m intending to launch a referral campaign. I think it’s best when you look at your business as a farm. Unfortunately, you can’t do that until you have a few acres.