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Essential Cold Calling Techniques

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Feb 12, 2009 7:05 pm
Moraen:

hedge 212 - My ship is sailing just fine. i was not the one promoting my friends’ call list service or pretending your method of cold calling is better than the awesome techniques for cold calling on this forum. I mean, Really?

     ... Seriously!  Go away.   This post was about me helping people, and giving them additional techniques for cold calling, not pretending they were better than anyone elses.  Then you come into the forum and start spewing your insecurities all over the posts. Please stay away! Please                                        
Feb 12, 2009 9:04 pm

When is the next installment of “Essential Cold Calling Techniques”??? If and when you decide to do it, I’d recommend a new thread.

Feb 12, 2009 11:58 pm

I’d recommend a new poster to that thread. His essential “cold calling” techniques will get you hung up on.

Feb 15, 2009 11:43 pm

Spot on Bond Guy.

Mar 4, 2009 5:54 am

A few of my favorite clients came from cold calling. Every one of those clients has told me they hate cold callers and can’t believe they became my client from a cold call. Yes, I had to go through hundreds of hangups etc before I found them, but it was worth it.



Cold calling isn’t for everyone tho. A broker in my office told me when she got started she cold called for 3 days. On the fourth day, a senior broker came out of his office and told her she needed to find another method of prospecting. On the phone, her voice was shrilly, she was loud, nervous, and couldn’t get control of the conversation. She took his advice and is quite successful now.



So I don’t think it works for everyone. But I don’t understand why people get so bent out of shape over it. It’s a prospecting method, like a number of other methods. It works for many, doesn’t work for others.



Hedge, I’m glad you started this thread and provided some good info, I’m always looking for new ideas.

Mar 4, 2009 6:27 am
SometimesNowhere:

Does anyone have any tips for prospecting in front of congress?



"Tell me, are taxes an issue for you?"
Mar 4, 2009 9:07 pm

I’m brand new on this list.  Been a Reg. Rep. reader for years and got a call about buying leads today from Skyview.  When I did a Google search I found the site and registered.  Then I found this thread.

  It amazed me that so many people reacted so personally in their post(s).  Some of you folks need to take a breath and relax.  My expectation of forums is that members try to help each other.  No one can guess the motives of another's actions, and you sure can't guess the motives of a post to a forum.   Is this the way most of the threads are on this site?  (however, I must say i read some pretty funny posts.)
Mar 10, 2009 3:46 am

Just downloaded another 5,000 names… time to nail the phones again…

Mar 9, 2010 8:34 pm

Hey Squash!

Wanna do a call off smackdown? We relay our stats back and forth.

In?

Kicking and Taking

Mar 9, 2010 9:25 pm

Sorry took me a bit to get back on and had to change username(should have read the disclosures about checking your email)...

When are you doing the call off?

I should join you i have been slacking lately..

Mar 7, 2012 5:04 pm

What happened to the Essential Cold Calling Techniques?

Jan 20, 2014 2:43 pm

Gentlemen:

I will stay out of the bickering. I don’t even know if anyone is reading this thread anymore.

I was trained with Oppenheimer, Wall Street Headquarters, Lehman Style.

If you have the constitution for it, there is nothing more effective than cold calling. I open a minimum of one new account per business day doing this (often more - 43 in the month is my record, including a $1mm first trade, DVP), calling D&B cards.

But I digress:

I will give you a simple way to open your call without saying “How are you?”

This is weak, insincere (you don’t really care, and he knows it), and it creates an uncomfortable break in your rhythm, which gives him a chance to start objecting before you have gotten your point across.

The issue, of course, is to come in professionally, without seeming like an uncultured bull in a china shop.

Solution:

GOOD DAY SIR, this is _____ with Oppenheimer and Company.

I’ll be brief.

Then do your thing.

No wondering if you should call him Mr. or call him by his first name.

No: How are you?

The Good Day gets a more sincere sentiment across.

And this is a total upper-hand, power open.

I typically slow down just a little (nanosecond), and clearly enunciate my name.

But I have an unusual name.

It is interesting, though, how many prospects remember my name and use it at the end of the call.

These are generally the guys that convert…

Food for thought.

Jan 20, 2014 4:59 pm

Dicey in these times, I know, but still…

Jan 20, 2014 4:59 pm

Dicey in these times, I know, but still…

Feb 21, 2014 7:07 pm
TheMachine:

What happened to the Essential Cold Calling Techniques?

Here is what happened… DO NOT CALL LAWS is what happened

Mar 26, 2014 3:12 pm

Interesting thread. I’ve worked at a very conservative firm for 20 yrs. By policy, we don’t advertise and don’t do cold calls, so we are 100% reliant upon quality referrals. Our target market is $5mm+ net worth, so working with narrow universe. Clients and COIs are typically good with providing referrals, but we wanted to find a vehicle to politely encourage more without asking, which again would have violated policy.

One of our 24 yr. old admins recently came across a gift idea that I fought as I liked the nice wine we sent clients. I was wrong, the new gift is far out producing the wine in terms of ‘thank yous’ and referrals. It is a good read and a beautiful publication, wife loves it! It is called Life Refined magazine, I don’t have website but sure a search will pull it up.

PM

Apr 20, 2014 2:57 am

[[email protected]]Interesting thread. I’ve worked at a very conservative firm for 20 yrs. By policy, we don’t advertise and don’t do cold calls, so we are 100% reliant upon quality referrals. Our target market is $5mm+ net worth, so working with narrow universe. Clients and COIs are typically good with providing referrals, but we wanted to find a vehicle to politely encourage more without asking, which again would have violated policy.

One of our 24 yr. old admins recently came across a gift idea that I fought as I liked the nice wine we sent clients. I was wrong, the new gift is far out producing the wine in terms of ‘thank yous’ and referrals. It is a good read and a beautiful publication, wife loves it! It is called Life Refined magazine, I don’t have website but sure a search will pull it up.

PM[/quote]

lol

May 9, 2014 10:29 pm

Here is the deal if you are good at telling stories and building trust they all work. My team consists of myself, junior partner , 2-3 interns and 2 assistants. I work at one of the big 3 wirehouse firms. Some will not agree and think I am full of shi* but we bring in 2-4 million a month from COLD prospects due to our cold calling campaign. First call is the most basic her is an idea interest or no interest, I know it’s mail to fail but we still send the idea. This call is 100% the responsibility of our interns, we have 2-3 at all times. Second call is from my Junior partner who does more fact gathering and during that call he schedules a formal time for me to talk with the. If they get to me, our meeting ratio is almost 100%. It’s really simple, we then do weekly seminars again mail to fail but we do and have anywhere from 12-20 prospects. If they don’t meet or don’t become a client and as long as they don’t tell me to go to hell, they are now part of our drip campaign.

Raising money is real real easy!!! I can give you the formula but if you are not good at what you do, forget it nothing will work…

May 9, 2014 10:29 pm

Here is the deal if you are good at telling stories and building trust they all work. My team consists of myself, junior partner , 2-3 interns and 2 assistants. I work at one of the big 3 wirehouse firms. Some will not agree and think I am full of shi* but we bring in 2-4 million a month from COLD prospects due to our cold calling campaign. First call is the most basic her is an idea interest or no interest, I know it’s mail to fail but we still send the idea. This call is 100% the responsibility of our interns, we have 2-3 at all times. Second call is from my Junior partner who does more fact gathering and during that call he schedules a formal time for me to talk with the. If they get to me, our meeting ratio is almost 100%. It’s really simple, we then do weekly seminars again mail to fail but we do and have anywhere from 12-20 prospects. If they don’t meet or don’t become a client and as long as they don’t tell me to go to hell, they are now part of our drip campaign.

Raising money is real real easy!!! I can give you the formula but if you are not good at what you do, forget it nothing will work…

May 9, 2014 10:35 pm

Here is the deal if you are good at telling stories and building trust they all work. My team consists of myself, junior partner , 2-3 interns and 2 assistants. I work at one of the big 3 wirehouse firms. Some will not agree and think I am full of shi* but we bring in 2-4 million a month from COLD prospects due to our cold calling campaign. First call is the most basic here is an idea interest or no interest, I know it’s mail to fail but we still send the idea and our team bio if agree to receive info. This call is 100% the responsibility of our interns, we have 2-3 at all times. Second call is from my Junior partner, who does more fact gathering and during that call he schedules a formal time for me to talk with the prospect. If they get to me, our meeting ratio is almost 100%. It’s really simple, we then do weekly seminars again mail to fail but we do and have anywhere from 12-20 prospects. If they don’t meet or don’t become a client and as long as they don’t tell us to go to hell, they are now part of our drip campaign. You would be shocked at the amount of clients we get after hearing our story 2-3 times. I know I was!

Raising money is real real easy!!! I can give you the formula but if you are not good at what you do, forget it, nothing will work…