Staying Cool at the Door

May 28, 2008 12:38 am

Any of you veterans have some advice on how to stay cool (er) while door knocking in the summer.  I had to call it quits at about 2:00 PM the other day because I was sweating too much.  I don’t want to have to just do the 9:00 to 11:00 AM because door knocking is so good.

   
May 28, 2008 1:20 am

Did you just say “door knocking is so good”?



If that is the case for you, then go at night, or bring several changes of shirts. the four weeks i did it, I ruined 14 ties. Wait until August, you’re going to die.



Also, bring some water. And get in your car to cool off.

May 28, 2008 1:30 am

Carry an umbrella for the sun.

May 28, 2008 1:40 am

I wore a polo shirt and a nice pair of khakis.  I figured the look was better than a sweaty mess with a discolored tie.  I think people were also less convinced that I wasn’t a Jehovah’s witness.  On cooler days or for businesses, I always did the tie thing.  Either way, it was hot!  If you’re like me and were a little nervous as well it was even worse.

  Good luck!    By the way, it really does work.  I was more of a skeptic than most.  This month I opened two households that I door-knocked two summers ago.  One of them is even a good one!
May 28, 2008 3:22 am

The FA i talked to said he used to leave his car running and would walk up one side of the street and then get in his car to cool off before doing the other side. If you have a car with a remote entry you can just take it off the keychain and keep the car locked so you dont have to worry about someone stealing it. This is in texas so we get plenty of 100 degree days with high humidity. He also said he would carry around a towel to pat his forehead with just as the prospects were opening the door to milk it lol. He said other people only would walk the side with shade covering it etc etc.

May 28, 2008 3:26 am

I would recommend parking your car, door knocking four houses (two on each side of the street), and then getting back in your car, driving two houses down, and doing the whole thing over again.  Getting in and out of your car with the AC on full blast is SO much better than parking in one spot and hitting like twenty houses in a row.  That way, you can keep your water in the car.  Also, if you have any handouts, I would only carry up to four at a time. The sweat from your hands will ruin a stack of handouts.

  We had a guy in our region door knocking in a full suit in August. He said he decided to go in when he started SLURRING HIS WORDS!  That's messed up.
May 28, 2008 12:39 pm

5 Ways to Maximize ‘Hot Day’ Door Knocking:

  1 - wear two t-shirts under your white short sleeved shirt (with tie) 2 - avoid mid afternoon sun, knock between 8:00pm and 6:00am 3 - go to trailer parks and apartments to avoid long distances between doors 4 - wear hat with the two drink holders (and straw) to stay hydrated 5 - do something more productive to prospect (like a professional, not an amateur)   Oh - and ALWAYS bring chocolate chip cookies!  
May 28, 2008 2:53 pm

Try to hit residential areas (retirees) earlier in the morning or late afternoon.  Don’t believe the “not going to door-knock during the dinner hours”.  You’ll catch a lot of folks home.  Hit the business during hot of the day - right after lunch.

May 28, 2008 2:58 pm

Try the khaki/golf shirt thing.  I found people were MUCH less intimidated, as I didn’t have a suit on.  And it was much cooler.

May 28, 2008 3:25 pm

I've done plenty of doorknocking during the hot months.  Missouri isn't as bad as it is down south, but we still get some warm ones. 

Water is essential.  I have a water bottle that clips onto my belt.  I carry it with me every time I go doorknocking.  I've left it behind on accident a couple of times and was miserable after about 10 doors.    I too wear polo shirts when it gets warm.  I'd rather people see me in a polo shirt than with pit stained sweat soaked shirts and ties.  And I'm not about to put on a short sleeve dress shirt.  Maybe it's TMI, but I also wear boxers that let the boys breathe a bit so that I don't get that...well, that's enough of that in mixed company.   9-11 is my prime doorknocking time in the summer.  By 11 it's getting pretty warm.  I can head back home for a quick change of clothes or back to the office to cool off.  I can stand anything for those two hours.  Beyond that it just gets silly.    You also have to remind yourself that it won't last forever.  You won't have to doorknock every summer for the rest of your life.  Also thinking that behind each door might be that next million dollar account helps too.  It sucks doorknocking in the summer, but just push through it and you'll be asking how do you doorknock in the snow before you know it.    
May 28, 2008 6:42 pm

5 - do something more productive to prospect (like a professional, not an amateur)

  I don't work for EJ, but what are examples of professional ways of prospecting, rather than the amateur way of door knocking.
May 28, 2008 8:46 pm

I agree with Spiff, water is the key. When I used to door knock(sold vacs) I wore one of those Razorback helments that held a bottle of water on each side both had straws. And when you find someone that opens the door, just ask if you can refill your bottles. But I didn’t worry about changing clothes, they would just get soaked too.

May 28, 2008 9:22 pm

Take a back pack.

 A water camel under or over your suit   
May 28, 2008 9:57 pm

Ha! I had just the opposite door knocking experience in my beginning days.  January. In the snow. Temperature about 32 to 36.   I did get lots of people inviting me inside for hot coffee and cocoa though   I’m sure they thought I was insane.

May 28, 2008 10:00 pm
babbling looney:

Ha! I had just the opposite door knocking experience in my beginning days.  January. In the snow. Temperature about 32 to 36.   I did get lots of people inviting me inside for hot coffee and cocoa though   I’m sure they thought I was insane.

  How much do you think them inviting you in was as a result of you being of the female persuasion?  As a guy, I wouldn't think I would have the same success of being invited in...not even close.
May 28, 2008 10:05 pm

I had the most success door knocking when I wore pants. The times I didn’t I got many strange looks.

  In all seriousness.... I know some guys say don't wear a polo, but I disagree. You look like a goon pitting out. Wear a nice polo, nice pants and bring something to wipe your forehead with that can fit in your pocket. Hit 50-75 doors between 9-11am, talk to 10-15 people, add your 3 good ones and grab some lunch, the remainder of the day will be much easier.
May 28, 2008 10:17 pm

Spiff, good idea on the boxers…  Chicks dig me, because I rarely wear underwear and when I do it’s usually something unusual.

  I can't resist the occasional "Stripes" quote!
May 28, 2008 11:30 pm

Who says it has to be just “residential” door knocking? Save the residential door knocking for the cooler parts of the day, then switch to shopping centers and malls for business cold walks, for the hotter parts of the day.

  Ideally, your marketing schedule should take into account various types of weather. For example, if it rains for a couple days straight, what would you do?
May 28, 2008 11:46 pm
"I don't work for EJ, but what are examples of professional ways of prospecting, rather than the amateur way of door knocking."   Let me tell you what is professional.  A professional is someone who helps someone accomplish their goals.  It is irrelevant how we get our clients.  There is a legendary life insurance speach by the title of, "The Common Demoninator of Success".  Read it and then decide whether you want pleasurable methods or pleasurable results.    
May 29, 2008 4:17 am

Only someone who has never done it, scared to do it or is no good at it would say door knocking is unprofessional.  I held out for one year thinking the same thing...but it's the best, most productive form .  However, you've got to have some skills.  Sooner or later you've got to get in front of them why not make that the first contact.

By the way I now carry a beach umbrella..with flowers on it.  It's ten degrees cooler.  Some people look at me wierd but who wants them as clients anyway.
May 29, 2008 12:27 pm

5 reasons why knocking on doors is unprofessional:

  1 - it's obvious that you're only interested in selling something 2 - you're categorized with high school magizine sales people, girl scouts, and mormans 3 - if a homeowner doesn't open their door - they will fear being 'tricked' for no treat 4 - other neighbors watch you through their curtains and pray that they're not next 5 - 'real' financial professionals are serious about their work   However, keep knocking on them doors - it can only make me look better.  
May 29, 2008 1:41 pm

Icecold (also a good name for brewery research) - I don’t disagree that it takes a lot of dedication and hard work to knock on doors.  However, that hard work and dedication can (should) be focused on activities to target very specific niches.  Also - I throw acedemics out the door - PhD’s tell me nothing except that they’re professional students with no ability to interact with society.  They live in a world of theory and not application.

  Door knocking on businesses? YES!  Residential? - absolutely a waste of time.  
May 29, 2008 1:47 pm

[quote=apprentice]5 reasons why knocking on doors is unprofessional:

  1 - it's obvious that you're only interested in selling something -  Says who?  When I go doorknocking I carry nothing but my water bottle and a black binder to keep my stuff in.  I wear a suit or a nice polo shirt with nice dress pants.  Oh yeah, guess what.  I AM only interested in selling them something.  That's how I make my living.  But maybe you make your money differently than I do mine.  2 - you're categorized with high school magizine sales people, girl scouts, and mormans - I've knocked on literally thousands of doors.  I've had 1 guy say he thought I was a preacher.  I didn't take offense and he was a little relieved that I wasn't trying to save his soul.  We had a great conversation about how he had just left his job and we ended up rolling over his 401K.  3 - if a homeowner doesn't open their door - they will fear being 'tricked' for no treat - people who wear suits don't play the trick or treat game.  If they don't open their door, I don't talk with them. 4 - other neighbors watch you through their curtains and pray that they're not next - it's like caller ID.  You can either pick it up or let it ring.  The guy on the other end doesn't know or care if you are home or not. 5 - 'real' financial professionals are serious about their work -  I am too.  Would I be a more serious professional if I called them on the phone for the first contact?  Maybe I'd be a more serious professional if I mailed them a postcard inviting them to a free dinner.  Or maybe I'd be a more serious professional if I sat on my happy butt and just waited for people to walk in my office because it says "Spaceman Spiff's Financial Planning" on my door.    However, keep knocking on them doors - it can only make me look better.  [/quote] First, if you've never done it yourself, shut up, because you don't really know what you are talking about.    Doorknocking is about creating a pipeline.  It's free and relatively easy.  It costs me nothing but time and water.  It doesn't mean that I'm not going to ask for referrals or do seminars or any of the other marketing activities that you as a more professional advisor would do.    Here's the way I look at it.  In my target market there are 18,000 households with TLIA of almost $8 billion.  That's just short of $450K per household on average.  So, every doorbell I ring has the possibility of being a new $450K account.     On this forum I've heard people say cold calling is going away.  I've heard that seminars are expensive and don't usually amount to much.  I've heard that postcards get about a 1% response rate.  None of those things sound very successful to me.    Doorknocking works.   
May 29, 2008 2:10 pm

Spaceman - you said that door knocking costs you nothing but time and water.  Isn’t time our most valuable asset?

  Thank you for proving my point!!  
May 29, 2008 2:41 pm
snaggletooth:

[quote=babbling looney]Ha! I had just the opposite door knocking experience in my beginning days.  January. In the snow. Temperature about 32 to 36.   I did get lots of people inviting me inside for hot coffee and cocoa though   I’m sure they thought I was insane.

  How much do you think them inviting you in was as a result of you being of the female persuasion?  As a guy, I wouldn't think I would have the same success of being invited in...not even close.[/quote]   Probably so.   Being a woman is much less threatening and many of the homes I was door knocking on were retired folks.  In the summer I did door knock as well.  I dealt with the heat pretty much the same way as the guys......except in heels, nylons and casual business suits.   Many people thought I was the Avon lady  so I got a pretty nice reception for that as well.  During the heat of the day, I would visit businesses.   To the doubters.  Door knocking works and it isn't demeaning and isn't unprofessional unless you make it so.    For the non-Jones people, you need to know that most of the door knocking is done in the pre-process of establishing your office and that most of the time the Jones rep isn't even able to offer products yet (no can sell date) and is just gathering names and information for a future prospecting list.   I never ever tried to sell a product on the doorstep and mainly used the process as a way to introduce my business and often would drop off a schedule of upcoming FREE seminars.  Retired people have lots of time and like FREE stuff.   Jones may get lots of deserved criticism, but there were many things that they did that had value.  Teaching how to prospect is one of them
May 29, 2008 2:42 pm

[quote=apprentice]Spaceman - you said that door knocking costs you nothing but time and water.  Isn’t time our most valuable asset?

  Thank you for proving my point!!  [/quote]   Getting out from behind your desk and putting your face in front of people is not a waste of time.   You get a much better reception being face to face with prospects than being an anonymous voice on the phone.
May 29, 2008 3:11 pm

Babbs - I never said anything about being an anonymous voice on the phone (that’s almost more unproductive that knocking on doors).  You’re correct that face to face is good (in fact - it closes 80% of prospects).

  Thanks for proving my point - AND - be careful to not put words in the mouths of your clients.  Having good listening skills are important to being successful in this business.  
May 29, 2008 4:35 pm

[quote=apprentice]Babbs - I never said anything about being an anonymous voice on the phone (that’s almost more unproductive that knocking on doors).  You’re correct that face to face is good (in fact - it closes 80% of prospects).

  Thanks for proving my point - AND - be careful to not put words in the mouths of your clients.  Having good listening skills are important to being successful in this business.  [/quote]   So is having a pleasant personality and not being a supercilious prick.  You might try it.
May 29, 2008 7:40 pm

I spent my morning doorknocking.  It’s 75 and sunny in the midwest today and much more pleasant for me to be outdoors than in.  

  I had actual conversations with 18 people in about 2 hours.  5 of them want me to call them back.  Some of them I know have other advisors they work with, but I know they are the type of people I'm looking for. One guy invited me in, offered me breakfast, and told me all about his portfolio at AT&T ($300K) and how he's unhappy with his options.    All told it was a good morning.  I did have one lady who said she wouldn't open the door to strangers, but talked to me through the glass.  Come to find out she is already with Jones, so I didn't lose out on anything.    So, apprentice, tell me what I did this morning that was unprofessional?  How would  you have gone about getting those 18 people to talk with you in 2 hours to tell you no thanks, or yes please contact me again?  If you're going to bash the doorknocking, give me something that works better.  I'm always open to new ideas.   
May 29, 2008 8:15 pm

Read this on WSJ online edition…thought it fit…

  Golf Is So Last Year: New Ways to Schmooze Clients Posted by Simona Covel

Many entrepreneurs consider themselves visionaries or inventors — not salespeople. But without sales, you don’t make money.

No question that the whole concept of “closing sales” is much more nuanced than it used to be. It’s no longer about a guy in a blue suit toting a briefcase door-to-door. Today’s environment is much more complex — with technology tools, social networking and old-fashioned schmoozing all playing a part. And, wariness of salespeople seems higher than ever.

May 29, 2008 8:21 pm

[quote=apprentice]

Door knocking on businesses? YES! Residential? - absolutely a waste of time.

[/quote]



How about posting to an anonymous website to a bunch of other brokers? Is that a more productive use of time?
May 29, 2008 9:16 pm

I think it depends on what you’re looking for, what market you’re in, etc.



Also, Spiff, those market share reports are worthless. The methods the home office uses are suspect. Investable assets include 401k assets. In my area, there is 5.5bil in investable assets. I know four firms that will comprise 20% of that. And they aren’t laying people off.



Doorknocking works, don’t knock it. But what does it work for? I gotta say, people in this area, will NOT do business with door-to-door brokers. It’s primarily an engineering and scientist market and the “aww shucks, buy this mutual fund” approach won’t work. You need statistics. You need to show stock intersection, you need a value-added proposition. This area has more Ph. D’s per capita than any place in the United States. Smith Barney is one street over from my office, Merrill Lynch is three. I have seven Edward Jones offices on my street, three are within less than a mile. Plus, there’s some place called “the Mutual Fund Store” which I actually thought was an Edward Jones office.



It works. I won’t knock it, but I found another way. And I work a LOT less than others. And I didn’t have to “build it wide”.



Oh, and as for being unprofessional - what other profession goes door to door for business? Just curious, but I’ve never had a lawyer, doctor, accountant, chiropractor (yes, i separated them for doctors) knock on my door. I have, however, had several Jones guys come to my door. One of them is still here.



Maybe somebody can take my office when I leave.



I know a lot of people who built it door-knocking - but I know more who built it saying that they door-knocked, but didn’t.

May 29, 2008 9:33 pm

LMAO at some of you who think you’re sooo much better for cold-calling people during their day off/lunch/dinner to bug them vs knocking on their door? You are dense in the head if you think cold calling is ANY more professional than knocking on a door to introduce yourself and then warm call.

  If Jones people are vac salesman and mormons then the rest of you who started out cold calling are the equivalent to the "You've won a free prize" or "call to claim your free vacation" like the dorks at Silver Leaf vacation store. Or Shanequa that calls from random telemarketing service survey companies  So seriously..step back and look at the crap that spews from some of your keyboards and realize EVERYONE started somewhere and calling/knocking/random mailing...its all no different and none of it is "unprofessional" so get the heck off your high horse just because you've made it somewhere and feel like talking down to a newb will make you seem more successful   Reminds me of some roided out prick at a gym laughing at some new guy just starting to work out failing to realize he started the same way at one time...   /rant
May 29, 2008 9:36 pm

O…and DO NOT compare being a FA to a Dr/Lawyer…not even in the same league…we maybe all wish but not so. Being a FA is a salesman…Dr/Lawyer/Accountants are professionals…just my oppinion. Haven’t heard of too many people going to school 8 years to be a FA at MS/SB/ML/EDJ…im sure there are some but they wasted their time and it was un-needed

May 29, 2008 9:36 pm

OBGYN stopped by the other night soliciting...but didn't let him in....we were eating dinner.

May 29, 2008 9:43 pm
hawse771:

O…and DO NOT compare being a FA to a Dr/Lawyer…not even in the same league…we maybe all wish but not so. Being a FA is a salesman…Dr/Lawyer/Accountants are professionals…just my oppinion. Haven’t heard of too many people going to school 8 years to be a FA at MS/SB/ML/EDJ…im sure there are some but they wasted their time and it was un-needed

  I figure I went to school for 8 extra years to be an FA.  I did the 2nd grade twice and the 6th grade three times.  I also had two senior proms in high school...I was a senior at both.  Let's not forget that college was the best 6 years of my life.
May 29, 2008 9:43 pm

Wow. Why the hate?



I hope you aren’t talking about me. I’ve been pretty fair I think. And I work at Jones.



I just don’t think it’s the only way. Other than door-knocking, I’ve never cold called. But door-knocking never worked for me.



You make a good point about the telemarketing companies though. I wonder how the cold calling people will react…

May 29, 2008 9:49 pm

You’re right about Doctors/Law/Acct not being FA’s, but they still have to get business. Where do they get it? Not door-knocking.



What about EA’s (Enrolled Agents)? They know more about taxes than most CPA’s, but they went to school for a year maybe? And accountants, oh yeah that Bachelor’s in accounting was real hard.



And before any of you CPA’s get upset, I did say MOST. I’m sure everybody on THIS board knows everything.



If I go to school for eight years, does that mean I don’t have to prospect?



Fine, I’ll do another year.

May 29, 2008 10:20 pm

The difference between cpa/doctors/dentist and lawyers vs fa’s is that many times there is a deadline or a pressing need for people to act.  File your taxes by April 15, someone is suing you so you need a lawyer.  Your tooth hurts so you go to the dentist or you were raised properly and the 6 month checkup is what you do besause thats what you do.

  Lawyers, doctors and CPAs usually intern or clerk with a firm and many times will be hired at a SALARY to do grunt work when they start then  either move up or move on. Many people think they needs us but they're busy today so they will get to it next week and then oops a year went by.  We must create action to drive business there isn't an April 15 deadline to make sure you can retire and your ankle doesn't hurt when you fall behind your goal.   If you don't like being a salesperson then sale a lot and get successful so you don't have to sell anymore.  I hear people just start handing you their money after a while.    
May 29, 2008 10:21 pm

BTW I have been a salesman all my working life and I love it.  Everytime a help someone I make money and the better I am the more I make.

May 29, 2008 10:29 pm

You should ALWAYS be salesman if you are in business. No matter what business. Relationships are about sales. I fought it, and suffered. But when I embraced it, I started knocking it out of the park. It’s not the sales that I’m talking about. It’s about prospecting methods.



How do scientists who have an idea for a drug solicit money for a startup? I could go on and on about what professions don’t doorknock. He likely went to school for eight years, so I guess he doesn’t need it. What about writers? Do authors go door to door selling their books? Who “needs” the book or article? Is there timing on that?

May 29, 2008 10:35 pm
Magician:

What about writers? Do authors go door to door selling their books? Who “needs” the book or article? Is there timing on that?

  Yes they do but they primarily call on business, the business they call on are called Publishers.  When the publisher buys the book it's because they can sell it.  They need the book so they can stay in business by selling books and they pay someone a SALARY to look for books to buy, this person has a deadline because if they don't get the job done they will no longer be offered a SALARY and will not have a job.  So they have a time frame in which to continue to do their job.   Your really a pretty stupid person if you couldn't figure that one out.
May 29, 2008 10:52 pm

Well, there’s such a thing as self publishing. I know quite a few people who use that method. And do pretty well. My wife does it with children’s books.



Wow, why do you have to be so insulting? I never said it was pretty stupid that people go doorknocking, did I? I said that it works, I was commenting on the perceived professionalism of it.



My definition of professionalism may be different than yours, and I’m sure it is. But also, people in my market do not see it as professional. People in rural areas do.



All I’m saying is that it is very few businesses that go door -to door. Am I correct? Or not?



I also noticed you didn’t answer about scientists. I will come up with a list if you want of all “professions” that don’t go door to door.



And I’m sorry you are having a bad day.

May 29, 2008 11:14 pm
Magician:

Wow. Why the hate?

I hope you aren’t talking about me. I’ve been pretty fair I think. And I work at Jones.

I just don’t think it’s the only way. Other than door-knocking, I’ve never cold called. But door-knocking never worked for me.

You make a good point about the telemarketing companies though. I wonder how the cold calling people will react…

  The 'hate' wasnt direct at you AT ALL and isnt even 100% because of this thread, though there is some of the same anti-jones bullcrap in here that i see everywhere on here and im tired of the hypocricy in a matter of speaking. It's just BS the things people say on here sometimes and they really need to take a step back and try looking in the mirror and assessing their own lives and how they got there before talking down to others is all.   It probably boils down to insecurities and the need to talk down to others to promote themselves..weakness in character. But some of the criticism is idiotic at best.   *disclaimer* there ARE justifiable rants towards EDJ that I have read but all this anti-door knocking and pretending its not viable/professional compared to cold calling is reallyyy old...  
May 29, 2008 11:24 pm

hawse - sorry I mischaracterized your post.



I agree that there is a lot of Jones-hate on here.



I can’t imagine cold calling either though. Or door-knocking. Whatever works for people.



I will say I do question the professionalism of either method. That doesn’t mean it’s unprofessional, just trying to have a discussion about it. And I don’t think I ever actually said it was unprofessional. Just talking about the perception of it.



And I know you’re not talking about me, so thanks. Some people get really touchy on these boards though.

May 29, 2008 11:44 pm

"My definition of professionalism may be different than yours, and I’m sure it is. But also, people in my market do not see it as professional. People in rural areas do. "

  There is a big difference in approaching the "door knocking" in rural areas and small towns than in urban areas.  When I was at Jones, we would exchange horror stories about door knocking and the urban stories beat us hands down for pure awfulness.    Again..... I never approached the idea as a sales call but more of an introductory howdy call.  No product information. No asking the stupid "What is your favorite investment" question. No probing questions.  Just hello, here is where my office is and this is a list of the things that I can do for you.   If they wanted to discuss investments, I would briefly oblige but insist that we set an appointment before getting into any real depth.  If they didn't want to make an appointment, then I didn't want to give them any "free" advice on the doorstep.  THAT would be unprofessional.   I only go to visit businesses now.  Most of my new business comes from client referrals.

All I'm saying is that it is very few businesses that go door -to door. Am I correct? Or not?   Maybe.  Again the difference between rural and urban .  When my husband started his business over 20 years ago (plumbing and electric) he went to everyone's house and either met with them and handed a brochure on his business or left the brochure in the door.   Now he has to beat clients away or make them wait before he can get to them.  The new auto glass shop in town did the same thing just a few weeks ago.  I wasn't appalled at their lack of professionalism.  I thought it was a good way to get the word out and admired their initiative.   Personally, I would rather that approach than a phone call at night.
May 30, 2008 12:53 am

Babs - I like your approach. And I’m glad you found a way to make it work. Doesn’t quite fit the Jones model though of 5-7 contacts, offering investments and “if you have some money available…”.



And yes - I am in an extremely urban area. In the city alone, there are 34 Jones offices.



And I’m not opposed to people coming to my door. I merely asked the question. And wondering what people think about it.



Thank you for the polite dialogue.

May 30, 2008 12:11 pm

All you ‘investment social workers’ are confusing ‘reception’ with ‘productivity’.  Of course - if you knock on enough doors - people will welcome you in (again - stay away from the bathtub). 

  BUT - this string has turned into a digression of arguable theories.  Keep on knockin'  
May 30, 2008 12:25 pm

I’ve never done any residential door knocking.  I have done lots of business door knocking. 

  I would argue that the act of door knocking is neither professional nor unprofessional.   We've all been recipients of door knockers.  My experience has been that some of them have done it in a very professional manner and some have not.    We can argue that one prospecting method is better than another, but that doesn't make one unprofessional.    If I have a meeting with Joe at Joe's Body shop and I get there 10 minutes early, it seems like a pretty dumb business decision to not walk in and introduce myself to the CPA across the street and the owner of the liquor store on the corner.
May 30, 2008 1:51 pm

[quote=apprentice]All you ‘investment social workers’ are confusing ‘reception’ with ‘productivity’.  Of course - if you knock on enough doors - people will welcome you in (again - stay away from the bathtub). 

  BUT - this string has turned into a digression of arguable theories.  Keep on knockin'  [/quote]   Then let's dispense with the theories.  I've read two comments in this thread that said they found something other than activities like cold calling or doorknocking that really works well for them.  I'd like to hear what those things are and how they work.  Any of you guys that don't doorknock care to share how you bring new clients in the doors?  If I could find something that filled my pipeline faster than doorknocking, I'd never ring another doorbell.  So put up or shut up. 
May 30, 2008 3:48 pm

[quote=apprentice]All you ‘investment social workers’ are confusing ‘reception’ with ‘productivity’.  Of course - if you knock on enough doors - people will welcome you in (again - stay away from the bathtub). 

  BUT - this string has turned into a digression of arguable theories.  Keep on knockin'  [/quote]   No... I think I can recognize productivity when a prospect that I door knocked on turns into a mid 6 figure client.   I'm also pretty sure that I can recognize the difference between the reception of someone just being nice and a qualified prospect worth my time, after 20 years in this business.   As we all know it takes persistence to turn prospects into clients.  Does the prospect on the other side of the door or at the local auto shop immediately jump through the hoops and become a client.? Of course not.  It takes multiple contacts after the initial one.   When you ,"apprentice", hold a seminar do you have a 100% close rate or do you consider it a non productive event if only 1 in 10 become clients?  If you cold call a person on the phone and he/she hangs up on you or fluffs you off, do you consider that unproductive waste of time?    Is door knocking the best way to find prospects?  Maybe......maybe not.  Depends on your demographics and your personality.  There are lots of ways to prospect and door knocking or personal unannounced visits are one way.   As I said.  I don't need to "door knock" any more because my clients prospect for me with referrals and recommendations to their friends.  I do seminars, educational events and do visit with businesses.    Pray tell, Apprentice.  Enlighten us all on how you turn find prospects and how you turn them into clients.   What is your recommendation for the new investment advisor who has no book of business and not many contacts in the community to get in front of as many people as possible?
May 30, 2008 3:57 pm

Spacey - rock on!! 

  First - I acknowledge that door knockers are required to do so (EJ wants you to develop relationships in your neighborhoods - that's cool).   Prospecting is literally the million dollar issue.  Client acquisition is 'job 1'.  My method is pure and simple affinity / niche marketing - and very specific targeting of a market.  Early on - joining clubs, groups, associations where my targets live - was the key (Networking to decision makers in your market).  Ultimately - the goal is to get in front of 7 - 10 people per week who will hear your value proposition (new people each week - not your mommy every day).    Door knocking gets you in front of people everyday - BUT, it's not very targeted (industry, affinity, or social wise).  It's great to meet the people in your community - but time is so short why not be more practical in your efforts?  Silver bullet instead of shot gunning.  
May 30, 2008 4:05 pm

Babby - I posted this last message before addressing your concerns. 

  First - I don't cold call (remember - wasteful practices are not allowed in my house).  Targeted calling to well researched prospects is a bit more productive.  Also - calling someone from a referral from a mutual 'friend' is also much more effective.  I work to get someone to make an introduction - that way the party on the other end is more receptive to my call.   Looney - I don't think any of us believe that there's an easy way to buid a client base - but there is a smart, and methodical, way to do it.    No new mousetraps here.    
May 30, 2008 4:39 pm

 Targeted calling to well researched prospects is a bit more productive. 

  Unless they know you, it is still a cold call no matter how "targeted" it is.     Just sayin'   I'm not with Jones (anymore) but when I was doing the neighborhood canvasing, I was also targeting.   You don't go door knocking in a slummy neighborhood.  You find out where your prospects live and do that area.  Target the homes and businesses that fit your desired client base.   You are right....no new mousetraps in your closet.  We all do what works best for our own styles, our towns and cities that we live in, and the type of clients we want.  I wanted, targeted, and have wealthy retirees, ranch owners (I mean large ranches) and small business owners.  Initial door knocking or personal visits, if you will, were the best received methods in my area.  If I lived in San Diego or Tampa, my targets would be different and so would my methods.   What may be unproductive for you, might be extremely productive for others.
There is plenty wrong with Jones, but they do teach the noobs how to prospect.
May 30, 2008 4:42 pm

First off let me say Spiff that while I haven’t always agreed with the things you say, you always make very cogent, powerful arguments.



Also, just because a thread veers away from it’s intended subject matter, doesn’t invalidate the thought. (not directed at you SS).



As for prospecting, it starts with the phrase Jones tells you… "who do you know?"



I recognize that people starting out dont’t have a lot of people they can call on, but they better have met some people in their life or they need to quit immediately!



I had an unfair advantage. A mayor owed some favors, I did some volunteer work for a cause that a congressman championed. I served in the military, so did my entire family. While in Iraq I made several generals (and by several I mean 1 and a Col §) look very good.



And guess what? They all have families. With the young guys, I got their parents, then their grandparents. Older people their children, then brothers and sisters.



After you’ve exhausted the possibilities of families, begin in on the neighbors, their doctors, their dentists, attorneys, CPAs.



I spend three quarters of my day on the phone. I have a near limitless pipeline. Some are small potatoes, some very, very large potatoes.



Believe it or not, this worked even for a 22 year old wet behind the ears kid, who in his second year is doing 220k in production.



None of these have been cold calls.

May 30, 2008 5:25 pm

Babbs - you’re the better man (or woman, can’t tell by your avitar).

  Look forward to 'sparring' again in the future.  Have a 'productive' weekend.  
May 30, 2008 8:09 pm
Magician:

Well, there’s such a thing as self publishing. I know quite a few people who use that method. And do pretty well. My wife does it with children’s books.

Wow, why do you have to be so insulting? I never said it was pretty stupid that people go doorknocking, did I? I said that it works, I was commenting on the perceived professionalism of it.

My definition of professionalism may be different than yours, and I’m sure it is. But also, people in my market do not see it as professional. People in rural areas do.

All I’m saying is that it is very few businesses that go door -to door. Am I correct? Or not?

I also noticed you didn’t answer about scientists. I will come up with a list if you want of all “professions” that don’t go door to door.

And I’m sorry you are having a bad day.

  I live in an urban area and it works here too.  Doing what few people do sometimes is the best way to go.  I didn't address your scientist point because it is not at all relevent to what being an FA is all about,  I have never met a scientist that offers his service directly to individual consumers.  So you can come up with as many professions as you want but if it doesn't relate to what we do then your just having yourself a circle jerk.  The most relevent aspect of our business compared to cpa's/lawyers/doctors is that they normally start somewhere that offers a SALARY,  do you see the difference?   Sorry to hear your wifes book wasn't good enough to get published, maybe if she knocked on some doors at the publishing houses she might get some feedback on why they don't want to buy it.
May 30, 2008 10:37 pm

On the contrary, her books have done very well. Her first two books were self-published, did a couple of readings and BAM! People came knocking on HER door. Do you know how difficult it is to get a children’s book published? Since I don’t know you, I won’t say you don’t. But it is a lot more difficult than any other type, and she did it by thinking outside of the box.



At Jones, the box is doorknocking.



A lot of people work on commission and don’t get paid a salary. I don’t understand why you are capitalizing salary either. I get it that people get paid a salary in a lot of other professions. However, there are places where advisors get paid a salary and get eased into the business.



We see this as growing a business. Anybody who grows a business must sell and find a way to sell. It doesn’t matter the profession. We are entrepreneurs (at least that’s what they tell you at Jones).



Once again, I never stated that it was unprofessional… I pointed out the fact that others don’t knock on doors, and asked the question, “what other profession goes door to door?”.



So you can keep insulting me if you like, but the simple fact is you mischaracterized what I said, got defensive like the typical Jones kool-aid drinking fanboy because your feelings got hurt by what other people said, and decided to take it out on me. I challenge you to find where I called doorknocking unprofessional. I was speaking about perceptions. As an advisor, you should already know about perceptions.





May 30, 2008 10:39 pm

Oh, and when did I say that it didn’t work? I just told you how people in MY area perceive it.

May 31, 2008 1:40 am

[quote=Magician]On the contrary, her books have done very well. Her first two books were self-published, did a couple of readings and BAM! People came knocking on HER door. Do you know how difficult it is to get a children’s book published? Since I don’t know you, I won’t say you don’t. But it is a lot more difficult than any other type, and she did it by thinking outside of the box.



At Jones, the box is doorknocking.



A lot of people work on commission and don’t get paid a salary. I don’t understand why you are capitalizing salary either. I get it that people get paid a salary in a lot of other professions. However, there are places where advisors get paid a salary and get eased into the business.



We see this as growing a business. Anybody who grows a business must sell and find a way to sell. It doesn’t matter the profession. We are entrepreneurs (at least that’s what they tell you at Jones).



Once again, I never stated that it was unprofessional… I pointed out the fact that others don’t knock on doors, and asked the question, “what other profession goes door to door?”.



So you can keep insulting me if you like, but the simple fact is you mischaracterized what I said, got defensive like the typical Jones kool-aid drinking fanboy because your feelings got hurt by what other people said, and decided to take it out on me. I challenge you to find where I called doorknocking unprofessional. I was speaking about perceptions. As an advisor, you should already know about perceptions.





[/quote]

Well I gotta give you credit you sure can write a lot without saying anything.  Your question implies its unprofessional and if you didn’t intend that why ask it?   Thanks for the challenge it was a very low hurdle.

May 31, 2008 3:31 am

I don’t recall making any great contacts while I was drenched in sweat, feeling horrible, smelling nasty.  When it is 110 degrees outside, you just have to door knock in malls.  When I was starting with EDJ I actually bumped into another new EDJ guy at the mall one day, he was prospecting everyone that walked by.  I never did it, but looking back, if you don’t get security after you, it was smart.

May 31, 2008 1:06 pm

Why ask any question? Curiosity Trying to figure out what other people think. Which anybody can do without being insulting. Around here, people hate people at their door. So I’ll ask again, without implications, "How is doorknocking perceived?"



So everybody gets paid a salary in other professions. I’ll give you a complete example of a profession that doesn’t get paid a salary and doesn’t doorknock. Chiropractors.



Whether you think they are quacks or not (my wife does). But mine pulls in around $700k a year. When he left school, he had $100k in debt (eight years - chiro undergo more classroom hours than M.D.), got a loan for his practice, put out a sign, asked for referrals, networked and here it is 10 years later.



Another guy just starting out, doing the same thing. It’s the method they use, and obviously it works.

May 31, 2008 5:24 pm

Door knocking is perceived as a negative by most people, but so what?

  If Joe at 234 Elm Street looks down upon door knockers, and Eddie Jones knocks on his door, Joe won't give him his business.  If Eddie doesn't knock on the door, he is still not going to get Eddie's business.    Sam at 236 Elm Street has no problem with door knockers.  Eddie was able to turn him into a client.   One year later, Eddie gets referred to Joe.  Joe becomes his client.  He has no recollection of the door knock a year earlier.    One year later, Mr. Lynch gets referred to Sam.  Sam doesn't meet with him because he's already working with Eddie.   Here's the thing.  You have to ask to get.  There are lots of ways to get prospects.  If it is 10:00 on Wednesday morning, you better be fighting to see someone or actually seeing someone.   All that I know is that I look down the street at all of the businesses that are not my clients.  As long as I continue to not ask them to be my client, they will continue to not be my client.    Again, it goes back to pleasing methods vs. pleasing results.  We better be focusing on the latter.  In my mind, the person who is the most professional is not the one who is perceived to be the most professional, but the one who is helping the most people. 
May 31, 2008 6:46 pm

Now that’s an answer!



But some people do care about perceptions.

Jun 3, 2008 10:57 pm
Magician:


Whether you think they are quacks or not (my wife does). But mine pulls in around $700k a year. When he left school, he had $100k in debt (eight years - chiro undergo more classroom hours than M.D.), got a loan for his practice, put out a sign, asked for referrals, networked and here it is 10 years later. 

  I wonder if people are in pain when they decide to give him a try.  Does he ask them to hand over their life savings that they spent a lifetime to aquire or maybe they just pay a $25 co-pay?  Does he do follow up calls with people he meets to come in and meet with him?   Not very similar to our profession at all.  I think FAs are somewhere between CPAs and lawyers on the upper end and Real estate and insurance agents on the bottom end.
Jun 4, 2008 12:14 am

The school this guy went to is kind of weird. After the first adjustment, he calls you that night to see how you are feeling (kind of like reviewing statements after the client gets their first statement).



The guy who referred me to him (who went to the same school) was new and spent his time going to networking events, trade shows and then followed up with calls to get them in to “begin their path to true health”. Personally, I think a lot of what he’s selling is crap, but my neck and back have been killing me since Iraq, and I haven’t had any pain since going, so I’ll keep going.



Then they have these workshops that you are “required” to go to.



Still, I think you make a valid point. The professions are for the most part distinctly different.



However, since you said before that CPAs and lawyers work somewhere with a salary, I don’t see how we can possibly fall between them.



Our profession is unique. And I would say maybe there is no close comparison. The issue is appearance. Door-knocking works. That’s a fact and there’s no doubt about it. I just think there are better ways. Maybe not better, but more efficient ways.





Jun 4, 2008 1:59 am
Magician:

I just think there are better ways. Maybe not better, but more efficient ways.


  Such as?  The impression that I get from people in my office that haven't ever done cold calling or walking is that they either lack guts or have been given their books.  I am just not convinced that you can build up a book without having this as a major part of your marketing strategy.    Regarding the CPA/Doctor/Attorney references, I will glady be looked down upon by people because if I do enough door to door sales, I will probably be working half as hard and making twice as much as these professionals.  Nobody can look down on that. 
Jun 4, 2008 10:38 am

Akkula



I’ve already outlined my process in previous posts on this thread. The efficiency of the method is that if I talk to 5 people, 3 will do business with me. It’s because these are strong referrals and I’ve built an expectation that I’m growing my business, and that I’m the one they should work with.



From what I understand you are new to the actual financial advisor business, having been on the 401k side of things. I’m not sure I would be talking about guts to someone who has actually been in the trenches. Just a thought, not trying to belittle you.



By the way, I started new/new out of my 1 bedroom apartment.



It seems like you have the right attitude, and that you’ll go far. I wish you luck.

Jun 4, 2008 12:20 pm

Magician - waive your magic wand and make yourself disappear.

Jun 4, 2008 12:48 pm

No thanks.

Jun 4, 2008 8:06 pm

All right after reading this entire post I have decided to put in my opinion.  First of all we all know EDJ is requiring their brokers to door knock.  With that being said since I have never knocked although I do targeted cold calling if you like opening $5,000 accounts with a slight chance at something even remotely worthwhile like over $100,000 then knock away.  If you look at the most successfull firm as measured by AUM and production per broker then in no way is knocking something someone at Goldman, Lehman, MS, ML, SB, WB, or an established Indy is  doing.  EDJ brokers seem to be happy working in very small markets and making production over 200K.  A lot of advisors have different business models and quite frankly a prospect with a $2 million dollar account is probably not going to say wow you knocked on my door you need to manage this money.  To me this strategy seems suited for small accounts in small cities where there is little competition other than an insurance guy who puts his clients in all American Funds.  I am not saying it is wrong or that you are wrong for doing it.  Being based in a major west coast city this strategy to me is completely worhtless.  But there are some EDJ brokers out here but I gurantee you they are not big producres by any means.  Bringing in clients is important but building your book fee-based with some kind of minimum is most important unless you want avg accts at $25,000 or something.  Since we all know EJ really doesn’t have fee based biz I say door knock build your clientele,  specialize in a niche, and then go Indy or joing an existng Indy office so you own your book and have true Freedom!

Jun 4, 2008 9:41 pm

Do you really know anything at all about EDJ or are you just making wild guesses about the avg FA based on what you read here? 

  Why do you say that a $2 mil account owner isn't going to be impressed that someone is actually out introducing himself and his business face to face?  Will that person sign ACAT paperwork that day?  No.  It will probably take a few more conversations and appointments before the papers are signed.    You mean small markets like Long Island, Miami, Dallas, Boston, San Francisco, LA, Chicago, and even lowly little St. Louis?  You want the names of the big producers in those cities?   Sure Jones has offices in small towns like Inverness, FL and Bismark, ND, Olathe, KS, Paducah, KY, and Grand Island, NE.  But I'm sure none of the FAs in those towns are anywhere close to the big producer you are in your big west coast city.  They couldn't possibly scrape up over a million a year in towns like that.  Especially with all those $5000 accounts they have to work with.  I'm sure they're just a bunch of redneck hicks slinging a bunch of American Funds to little old ladies.    You are entitled to you opinion, however off the mark it might be.      
Jun 4, 2008 9:49 pm

Spiff is right.



There are some pretty big producers at EDJ, and I think the top producer is in ND. The other guys would know more.



And as much as I hate the inefficiency of door-knocking, I know a guy who pulled in a 6 million dollar account from doorknocking. He is indy with LPL now, but he did get it. It took him two years of going to the guys house and helping the old guy trim trees, but he got it.





Jun 4, 2008 10:13 pm

Spiff to respond to your points:

  One I didn't say that EJ didn't have big producers.  Two I am not saying it is impossible like Magician said to to land a HNW $6 milliion dollar account.  Three I do know about EJ.  Four I never said EJ brokers were a bunch of rednecks.    However pay attention I am saying this:   First off landing a $6 million dollar account from door knocking is less than .05% of all door knocking accounts.  Two the bigger the account the more advanced the advisor, his knowledge, and business offering has to be to land these accounts.    Three EJ's capabilities in no way compare with a major wirehouse, white shoe firm, or established Indy.  Please let me know how many Fee based programs you have, also how many separate account money managers you have access to etc.  I stand  ready to be corrected on that one.  I am not trying to hijack this thread to bash EJ.  I am sure there are wealthy, successful, advisors at every firm even Waddell and EJ.  However they are good places to get your training, learn the business, and then use that to move on to something better.  Overall you are going to find that EJ, Waddell, Ameriprise etc. are probably not working with super high end clients.  More Middle America etc, I am sure they have some clients with money I am not saying that.  Just get it through your head your firm is not some amazing firm that gives you the most capabilites, best payout, etc.  It is at best a decent place to start.  Let the debate begin!
Jun 4, 2008 10:32 pm

The guy with the 6 mil was only with Jones for three years total, not very experienced, and I would say still not very knowledgeable.



I don’t know, a lot of these guys are GREAT salesman. Also, most people don’t knock after five years even if they did to begin with (there are exceptions, I know a 600k producer that still goes out - he loves it).



I do agree about platform, capabilities and product depth. It sucks. However, some people with that much money don’t really know a lot and don’t ask for all of the advanced investments. If they think they are going to get a 10% average annual return and not have to pay a commission and low expenses each year (a la American Funds).



That said, most of my clients do desire a truly wide range of capabilities. A lot of times, I find myself faced with great referrals who like me and want to do business with me, but want a fee-based account, the ability to invest in private equity, utilize options strategies, and some riskier type investments, etc.



And small towns have all of the LOOT anyway! Man, if you’re the only gig in town and their are wealthy farmers around, they’d rather deal with the redneck Jones broker so he doesn’t have to go into the city to talk with the Merrill guy. As soon as the kid graduates, we’re heading to Kemmerer, Wyoming and starting up a ranch.



In fairness though, you did say, “EDJ brokers seem to be happy working in small markets making 200k”.



I’m just saying.

Jun 4, 2008 10:34 pm

Pardon me, I spelled there the wrong way. “their”.



And I meant to say in my gripe about capabilities that I lose those referrals. It sucks.

Jun 4, 2008 11:39 pm

No, you didn’t say Jones doesn’t have any big producers.   You said “But there are some EDJ brokers out here but I gurantee you they are not big producres by any means.” 

  What basis would you use to guarantee that statement?  That would be like me saying I guarantee the largest producer in Podunk, IA is the EDJ guy cause that's the EDJ market.  It's a retarded statement on both parts.    We have an SMA platform with 21 different managers.  Have had it for years.  We are just now, finally, launching a fee based mutual fund/ETF platform.  Hopefully a stock/bond platform will soon follow.  I will agree with you that someplace like ML or SB has a more expanded product offering (sometimes to that UHNW client's dismay).  Sometimes I wonder if the tail isn't wagging the dog with things like hedge funds (that implode) and options.      I've never said Jones has the best payout, largest product lineup, etc.  But, if what you really want to do is work with the average Joe out there, I don't know of a better place to do it.
Jun 5, 2008 12:21 am

If you have a big enough network and natural market you don't need to cold walk/cold call.  However, if you are like 99% of new FAs under 40, you need to do some type of cold prospecting because you simply don't have a big enough network of people with assets nor are your savvy enough to get people to trust you.  It seems the only way to solve both of these problems is to get experience by talking to as many people as you can.

Magician, if it works for you not to cold call, more power to you.  From everything I have been told and have experienced in other industries, cold calling can work and can help you develop your skills when you do get a warmer lead from networking. 

Jun 5, 2008 12:39 am

If you look back, I never said it didn’t work. In fact, I have said that it will indeed work.



Everybody has some sort of network. You start with what you have. Like I said, if you’ve made it this far in life without friends, like I said, might be a good idea to quit.



I’ve just seen guys do it my way, and cold calling. Both work. Mine is a concentrated effort, the other is a “contact” sport.



I think you’re selling yourself short if you don’t capitalize on the people you know.



I tried doorknocking by the way. And I started in August. In the South. And I did it for ten hours a day for six weeks. Got one account off of it. 25k. Working with people I knew was a lot cooler, and it was a lot more productive. It is entirely possible that it just didn’t work for me face-to-face and cold calling would have worked better for me.

Jun 5, 2008 3:32 pm

Could also be that 6 weeks isn’t enough time for a process like doorknocking to really work like it’s supposed to.  If it takes on average 5+ contacts to make someone a client, you can’t do that in 6 weeks. 

   
Jun 5, 2008 4:06 pm

True. However, I don’t know how it was when you started, but I had St. Louis breathing down my neck and telling me that I wasn’t working hard enough. I couldnt even get people to let me call on them. Those that did were upset I was trying to get them to buy something. "Magician, I thought you were just introducing yourself, why are you selling me something."



Once I started producing, STL backed off. I could have gone back to doorknocking, but since what I was doing was working, why would I? Much better to sit in your apartment in A/C than ruin a few good suits (I’ve always sweated a lot). I always promised my mentor (now Indy) that whenever my pipeline dried up, I’d go hit the doors. I’m happy to say that it hasn’t happened yet.

Jun 5, 2008 4:27 pm

Good for you.  I’m not bashing you for the way you built your business.  It worked, so you exploited it.  I’m simply saying that the short amount of time you did it really isn’t enough time to say it didn’t work for you. 

  We have a lady in our region that tried doorknocking one day.  Nobody gave her any money that day so she never went back.  She became involved in the Chamber and has leveraged that to build her business.  She'll tell you today that doorknocking didn't work for her.   I'm all for finding a way other than doorknocking or cold calling to build your business.  Seminars, billboards, newspaper ads, whatever.  Marketing is marketing.  Do what you can to get people in the doors.        
Jun 5, 2008 8:18 pm

and at the end of the day, who really cares?  Jones will continue doorknocking, non-Jones people won’t, and will continue bashing those who do, and chime in on the next thread about how stupid it is.  problem is, it has no bearing on who wins/loses at this game.  one way or another you need to get in front of people.  who friggin cares how you go about it?  can’t believe people waste so much time here talking about this issue.  cold calling works, if you have the skills.  doorknocking works, if you have the skills.  joining community organizations works, if you have the skills.  and oh yeah, if you BELIEVE it will work.  move on people.

Jun 6, 2008 4:14 pm

Hi'

I'm Saul4paul,   I love door knocking myself, I show them a few of the coin magic tricks I know, it breaks the ice. Plus I can sound just like B. Spears.