Prospecting in this market

Nov 14, 2009 2:09 am

im a newbie getting ready to open accounts. been cold calling for about 4 months and have just over 200 leads saved up. ive noticed many prospective clients are still very afraid of the market and scarred from the downturn. people in the UK think any cold call is someone from a chop shop and guys here in the U.S. dont want to hear anything you have to say. I make anywhere from 600-1000 calls a day, get in contact with about 25-40 guys a day, but have only been getting about 2 leads a day out of those contacts. my goal is to get anywhere from 5-10 leads a day, but then again its not 2007 and DOW 14,000.  how have you guys been making out cold calling in the current economic climate and what have you been having luck with (or not having luck with). Thoughts, suggestions, input much appreciated.

Nov 14, 2009 2:57 am

How do you make 1000 calls in a day?  I don't make 1000 in a month.  I've never made more than 100 in a day.  Do you keep calling the same disconnected number over and over?  Seriously. 

To get in contact with 25 people, I would have to make 160 dials.  Why does it take you 500 dials of additional time?  1000 dials would take me 20 hours.   Could the issue be that you are with a chop shop?
Nov 14, 2009 3:05 am

1000 calls a day is not hard to do when you start dialing at 4am and leave the office at 8 pm. Especially when each call lasts maybe 10 seconds because the secretary is a pit bull and wont let you through. D&B cards arent exactly the easiest lead source to use, but when you do get one, theyre real guys with real money.

And chop shop? I work for J.P. Turner on Wall St. One of the largest Independent B/D’s in the country with over 120 offices nationwide. Furthest thing from a chop shop. I don’t know how you solicit business with such a low amount of calls, but I don’t know one broker on the street who isnt dialing atleast 10 hours days and isnt making atleast 500 calls.

Nov 14, 2009 3:31 am

It’s a very different business model that I have.  40 dials will result in 2 new face to face appointments.  It will also result in talking to 6 people.  If I made 600-1000 calls, I would talk to between 90 and 150 people.  I don’t understand how you only contact 25-40.

  I'm not trying to be critical or anything.  I really don't understand.  Are you guessing on your dials or do you keep track?  It just doesn't sound realistic.   What you are doing sounds like such a miserable existence.  Is it anything more than telemarketing but calling people with money instead of for newspaper subscriptions?
Nov 14, 2009 3:42 am

Yes very different from your model. I cold call to qualify someone, we look for ( one stock they may own, current broker, and amount of equity in the market). if they dont give even one of those criteria, we do not qualify them. we also do not qualify anyone with less than 250k in the market. we deal with clients all over the world ( all 50 states, U.K., Australia, and Belgium.) Not exactly easy to make face to face appointments with this type of approach and qualification criteria. If someone meets our criteria and is receptive, we give them a call back in about a month and pitch an idea to them. also, as much as you were surprised as to my business model, i was just as surprised to come on here and see yours as well as many others. I don’t know many firms on the street who do it any other way than I do. Even the brokers at Goldman pound that little black box and dial their balls off!

Nov 14, 2009 3:59 am

I do a lot of insurance work so there simply isn’t the need to qualify for lots in assets.  Of course, I’ll never make an 8 figure income.

Nov 14, 2009 6:20 am
mwgto12:

1000 calls a day is not hard to do when you start dialing at 4am and leave the office at 8 pm. Especially when each call lasts maybe 10 seconds because the secretary is a pit bull and wont let you through. D&B cards arent exactly the easiest lead source to use, but when you do get one, theyre real guys with real money.

And chop shop? I work for J.P. Turner on Wall St. One of the largest Independent B/D’s in the country with over 120 offices nationwide. Furthest thing from a chop shop. I don’t know how you solicit business with such a low amount of calls, but I don’t know one broker on the street who isnt dialing atleast 10 hours days and isnt making atleast 500 calls.

4am to 8pm? Call me lazy but I'd get a cushy union job with a pension
Nov 14, 2009 6:32 am

In all honesty, it is your cold call pitch. There is no way in hell you should be calling that long and getting the results you are. Honestly, you should go up to your senior broker, get a tape recorder or reword your pitch if you want to keep going. If you have been calling four months and only have been able to get 200 leads, things are not looking in your favor right now. Not being an as*, just being honest.

Why have you been cold calling that long without pitching anyway? Do you have your 7 yet?  

Nov 14, 2009 1:11 pm

You call to qualify them?  Dude, ask for an order … if it’s not the right time put them in a data base to call back.  Make sure you ask for the cell number.  There are some good cold calling threads on here worthy of a look.

Also, how long do you think you can keep that pace up?

Nov 14, 2009 1:56 pm

[quote=BioFreeze]

[quote=anonymous]I do a lot of insurance work so there simply isn’t the need to qualify for lots in assets.  Of course, I’ll never make an 8 figure income.[/quote]

You spelled “6” wrong.
[/quote]


Nov 14, 2009 2:26 pm

[quote=BioFreeze]

[quote=anonymous]I do a lot of insurance work so there simply isn’t the need to qualify for lots in assets.  Of course, I’ll never make an 8 figure income.[/quote]

You spelled “6” wrong.
[/quote]

LOL!

C’mon, you’re an insurance guy too.

Nov 14, 2009 2:45 pm
voltmoie:

[quote=BioFreeze] [quote=anonymous]I do a lot of insurance work so there simply isn’t the need to qualify for lots in assets.  Of course, I’ll never make an 8 figure income.[/quote]

You spelled “6” wrong.
[/quote]


  LOL!
Nov 14, 2009 8:22 pm

Good one, Biofreeze.  My old neighbor growing up is one of those Goldman 8 figure producers.  I can’t even fathom it.    My goal has always been to hit 7 figures on a 40 hour work week.  

I've got a long way to go for both the 7 figures and the 40 hour work week.   The thought of constantly putting in very long days and not spending time with the family is not something that I would want to do.   I think that I'd rather go to a funeral followed by a dentist appointment, followed by a funeral, followed by a trip to a craft store, followed by a funeral than dial the phone from 4:00 A.M to 8:00 P.M.
Nov 16, 2009 1:43 am

how long can you dial that amount of hours and not get burned out? BUMMER

Nov 16, 2009 3:26 am

Did he say JP Turner or JT Marlin?

Nov 16, 2009 1:23 pm
mwgto12:

1000 calls a day is not hard to do when you start dialing at 4am and leave the office at 8 pm. Especially when each call lasts maybe 10 seconds because the secretary is a pit bull and wont let you through. D&B cards arent exactly the easiest lead source to use, but when you do get one, theyre real guys with real money.

And chop shop? I work for J.P. Turner on Wall St. One of the largest Independent B/D’s in the country with over 120 offices nationwide. Furthest thing from a chop shop. I don’t know how you solicit business with such a low amount of calls, but I don’t know one broker on the street who isnt dialing atleast 10 hours days and isnt making atleast 500 calls.

  I don't want to call B.S. on your posts but it's sure hard not to do so.   Reasons: 1)You haven't quit.   Most people couldn't last a day making 600-1,000 phone calls. 2) I think that it's an impossibility to make 1000 phone calls unless it's done to office buildings on a Sunday and you hang up after 1 ring. 3) It's not possible to reach as few people as you have reached regardless of how bad you are on the phone. 4)Please explain how a broker can spend 10 hours a day on the phone every day making 500 dials unless they are never having a meeting with a client. 5) 120 offices with 1 broker in each office does not make for a large broker/dealer.  Why aren't they in any of the lists for largest broker-dealers.   I'll gladly apologize if I'm wrong, but I smell some huge exaggerations here.  If I'm wrong, please accept my apologies, but you need some help because you are doing something wrong.  You are quickly going to leave this career burnt out and broke.
Nov 16, 2009 3:05 pm

for those that do cold call, after you get a not interested after the initial pitch, how much further do you go on the call?  i know it increases the probability of hangups, but does everyone else have 3-4 follow up questions, or simply end the call after they say not interested?

Nov 16, 2009 4:02 pm

Quick question before I let you go. Who do you know (insert your product here, such as “that could use tax free income” or “that has lost money in the market that might like to hear about it?”)

  Or " By the way, how do you feel about the new Roth IRA conversion laws going into effect next year?"   Or Thankyouverymuch! click dialtone (Thank you Bill Good)   Stok
Nov 16, 2009 5:13 pm
gb0413:

for those that do cold call, after you get a not interested after the initial pitch, how much further do you go on the call?  i know it increases the probability of hangups, but does everyone else have 3-4 follow up questions, or simply end the call after they say not interested?

  Okay, I'll just remove you off my list of sucessful people.
Nov 16, 2009 5:16 pm
voltmoie:

[quote=gb0413]for those that do cold call, after you get a not interested after the initial pitch, how much further do you go on the call?  i know it increases the probability of hangups, but does everyone else have 3-4 follow up questions, or simply end the call after they say not interested?

  Okay, I'll just remove you off my list of sucessful people.[/quote]   haha, thanks i'm going to add this to my list of one-liners
Nov 16, 2009 5:58 pm

4am-8pm? Calling internationally? Calling total bullsh*t on this guy… are you telling us you sleep from ~9pm-3am every day? 6 hours of sleep? …and that’s FALLING ASLEEP IMMEDIATELY WHEN GETTING HOME WITH NO DINNER/TV/EMAILS/COMPUTER. Nope… total BS

Nov 16, 2009 6:01 pm

Hahaha 16 hr workdays

  Please tell me you work 100+ hr weeks   Pleeeease try to pull that off
Nov 17, 2009 4:05 pm

Wow …you are sitting on a GOLD mine. You are making 800 dials a day …each and every day. How about automating that process with other systems so you only have to make  TARGETED phone calls. Do this with some constant-contact and stay-in-touch systems that give you top-of-mind positioning with prospects so they grow to know you. Over time more and more will want to do business with you caus people want to do business with people they know, they like and they trust. Check it out … http://www.valuemarketingsystems.com

Nov 17, 2009 4:22 pm

Bill - some advice.

If you would like to pitch your service to the board, start off by adding some value.  Your first post should not be peddling your wares.

Also, to be seen as professional and credible, you should spellcheck and grammarcheck your post before you post it.

Otherwise, you will have responses like this:

“Go away, piker”

“Seriously, another guy trying to drum up business”

"Yes.  I am interested in some valuemarketing.  Please sign me up.  My email is [email protected]."

And others.

Nov 17, 2009 7:20 pm

[quote=beenthere47]Wow …you are sitting on a GOLD mine. You are making 800 dials a day …each and every day. How about automating that process with other systems so you only have to make  TARGETED phone calls. Do this with some constant-contact and stay-in-touch systems that give you top-of-mind positioning with prospects so they grow to know you. Over time more and more will want to do business with you caus people want to do business with people they know, they like and they trust. Check it out … http://www.valuemarketingsystems.com[/quote]

  If it was so good you could afford to buy an ad....PIKER..   Could you please shave the porn 'stache also..
Nov 17, 2009 7:28 pm

I apologize, you were a broker for 22 years at Ameriprise(never use your real info)…My favorite part is that you have a complaint for off all things “miscommunication”, yet here you are trying to sell a process to keep in touch with clients???

Nov 17, 2009 8:15 pm

[quote=Squash1]

  If it was so good you could afford to buy an ad....PIKER..   Could you please shave the porn 'stache also..[/quote]

See?  Told you Bill. 
Nov 17, 2009 9:11 pm

[quote=beenthere47]Wow …you are sitting on a GOLD mine. You are making 800 dials a day …each and every day. How about automating that process with other systems so you only have to make  TARGETED phone calls. Do this with some constant-contact and stay-in-touch systems that give you top-of-mind positioning with prospects so they grow to know you. Over time more and more will want to do business with you caus people want to do business with people they know, they like and they trust. Check it out … http://www.valuemarketingsystems.com[/quote]

Your video even creeped ME out.   eeewwwww!

Nov 17, 2009 10:50 pm

[quote=Squash1]I apologize, you were a broker for 22 years at Ameriprise(never use your real info)…My favorite part is that you have a complaint for off all things “miscommunication”, yet here you are trying to sell a process to keep in touch with clients???[/quote]

Your business must suck to spend time during the day looking up guys that post ads. What a piker.

Nov 17, 2009 11:51 pm

Actually was sick today, so sitting here rebalancing some accounts(discretionary), planning my comeback for tomorrow and working on some appointments for thursday.

Business is actually good, assets are coming in, just decreased some of my costs.

I feel people who post for advertising reasons on here should be exposed. For example:

Fred, is on here and we all know who he works for and how to get to the website, but he never pushes his company, and always provides useful information in his area of expertise.

This guy could have just told us what his product was and how it worked, instead of saying "go to my site, watch my terrible video that needs editing and then subscribe to my service"

Nov 18, 2009 1:00 am

I agree. Guys should market themselves to professionals better.  How did you lower your costs if I might inquire.

Nov 18, 2009 2:29 am

I found new office space and secured a 4 year lease and by then end of the 4th year I am still paying less than what I am paying today. Also increased size of office by 2x. So overall a nice deal.

As an indy the more I can control my costs the more I can take home.

Nov 18, 2009 4:21 pm

Ok guys whew taking a break I've literally been cold calling nonstop since Monday morning at 4:00am

Nov 18, 2009 4:32 pm

[quote=gethardgetraw]

Ok guys whew taking a break I’ve literally been cold calling nonstop since Monday morning at 4:00am

[/quote]

You’re never gonna make it.  Been here since 3 a.m. November 18th, 2008.
Nov 18, 2009 7:32 pm

[quote=Moraen] [quote=gethardgetraw]

Ok guys whew taking a break I've literally been cold calling nonstop since Monday morning at 4:00am

[/quote]

You're never gonna make it.  Been here since 3 a.m. November 18th, 2008.
[/quote]   Oh shi son...   Alright just told my friends and family I'll be in my office until 2012 - no personal calls while I'm in the office.
Nov 18, 2009 9:37 pm

[quote=stokwiz]Quick question before I let you go. Who do you know (insert your product here, such as “that could use tax free income” or “that has lost money in the market that might like to hear about it?”)

  Or " By the way, how do you feel about the new Roth IRA conversion laws going into effect next year?"   Or Thankyouverymuch! click dialtone (Thank you Bill Good)   Stok[/quote]   Classic!   If it ain't broke, why fix it!   Stok, THX for checking in.
Nov 18, 2009 10:44 pm

BG,

You should be paid for your posts, as you share alot of gold on this forum.   Thank You! Stok