2010 Growth Thread
If you are established and plan to grow your AUM in 2010, please share. It might be fun to track some specific goals and share strategies over the next twelve months.
Twenty-ten should be a good year, I can feel it. Good or bad, it's time to bring in some new clients. My plan: Goal: 16 new clients in 2010, 4.8m net new money. Focus: Existing client service. Wrap with ETFs, increase insurance sales. Marketing: Referrals (lunches) and golf. Budget: $6,000 (plus club dues). Resources: contact manager, FPA CE, private and public courses, insurance wholesalers. Personal goals: lose 15 lbs., 1.25 lbs. per month in 2010. Reduce GHIN handicap by 3 points. Local trips on Saturdays with the family, a nice family vacation at the end of summer. Increase bottom line payout from 50% to 60%. (GDC/all costs.)Just for fun, does anyone know the make or break first year AUM number for Merrill these days?
Much of the same…
Goal: 24 new clients, 7.2m net new money Focus: Also increasing insurance, ETF wrap, Marketing: Seminars, Client Appreciation Dinner, Creating a new relationship with CPA firm that just moved in next to me, and of course dialing... Getting firm website launched Budget: $15,000Nice, Chief. We have our work cut out for us. This will be a fun year, maybe we can hold each other accountable to exceeding our goals.
The insurance is going to be a challenge for me, I'll work on a concrete goal. Perm Term LTC DIChief, you forgot hiring the local bank rep to wash your windows after hours for extra cash!
Has anyone ever hired an insurance guy to focus on insurance? He’d have to get his seven. I know, already avoiding doing the work myself.
What are you guys spending your budgeted money on? I would guess, chief, that website hosting is expensive, but $15K? Is that normal?
You should try to grow as a person before you try to grow your business.What are you guys spending your budgeted money on? I would guess, chief, that website hosting is expensive, but $15K? Is that normal?
Really nice lunches, and greens fees. I must spend $500 per month. Already behind.
Thinking out loud: $24,000 net per year/$6,000 year one.Actually the website isn't the expensive part(get a discount, won't cost more than $500)... The rest is for seminars and dinners.What are you guys spending your budgeted money on? I would guess, chief, that website hosting is expensive, but $15K? Is that normal?
Seminars, dinners, mailings. All expensive.
24, $300K average, $7.2mm Interesting, same as Chief.I try to make 200+ calls per day also…because I honestly have tons of time in the day… I tracked it the last week before christmas… Lots of wasted time.
[quote=Milyunair]Has anyone ever hired an insurance guy to focus on insurance? He’d have to get his seven. I know, already avoiding doing the work myself. [/quote]
If you think the insurance business is a lot of paperwork and trouble you don’t want to go down the path of becoming an employer.
25 calls a day, 10-12 million new assets, 6 of it wrapped up. 12-15 new clients.
Good point. It's risky. Keep it simple, focus on AUM, for me. I tend to go off on tangents.[quote=Milyunair]Has anyone ever hired an insurance guy to focus on insurance? He’d have to get his seven. I know, already avoiding doing the work myself. [/quote]
If you think the insurance business is a lot of paperwork and trouble you don’t want to go down the path of becoming an employer.
Twenty five sounds reasonable. Who do you call, business owners or execs?25 calls a day, 10-12 million new assets, 6 of it wrapped up. 12-15 new clients.
At 25 calls/day???25 calls a day, 10-12 million new assets, 6 of it wrapped up. 12-15 new clients.
I think Rank is referring to existing clients and existing prospects. At his current level, I don’t think he needs to cold call anymore, just penetrate his client base and work the referrals. I think he has well over 100mm AUM. He’s only looking for 1 big client a month. Cold calling is probably not his best avenue.
$12mm this year, $1mm a month.
I want 4 $200-400k clients a month. I want to pare down my smaller accounts and weed most of them out (unless they have some promise). 1 Seminar/month 1-2 hours prospecting every day (mainly cold calling) Acquire more of my current clients money (I suspect a lot of them I only have half or so). I don't have a marketing budget because I would just spend it "marketing" with my FA buddies at some establishment of ill repute. I will pay for my seminars and mailings, and cold call/walk. Maybe take some clients to lunch/dinner or something. It helps that I'm a terrible golfer and won't embarrass myself that way, so green fees aren't a problem.Cool. Well this will be interesting, a lot of winners here willing to share goals over 20/10. Yeah, I find having informal lunch with clients on a regular basis encourages them to bring friends, just to check out the vibe. Most become clients. I like the idea of the advisor setting a goal for outgoing calls to clients. I guess 100m AUM takes on a life of its own.
I tend to get distracted, so trying to think of myself more like a CPA (technician) and professional golf student/lunch diner this year. Less time devoted to trying to save the world. More time on the phone. You hear that, Milyunair?Have you guys gone through your client list of those expecting to retire in 2010 and rollover 401k’s?
I'm in the process of doing it now and through 3 HH's, I'm expecting about $1,375,000, which will help with my 2010 goal of $10 mil.Nice. I had some retirement ships arrive at port in 2009, need to locate some new ships.
So you're potentially 14% of the way there, Snags. I can't just wait for golf season.Question, ya’ll. Are you doing anything special this week to hit your 2010 target?
This week, Im going through a stack of in-progress portfolio reviews (Albridge report rebalances at wrap), updating the contact manager notes. Developing a proactive portfolio review schedule (by month) in the contact manager to conduct monthly wrap reviews (by phone, lunch or in person). Linking review emails to store the approved wrap review letter in the CM. Booked a FPA conference for review CE (sharpen the professional saw) and booked a February golf trip (twenty random guys at the club- marketing). Next week: systematic servicing of the higher decile ( lunch appts and phone reviews) and start calling the lower decile for office meetings ( get re-aquainted and find product needs, hopefully some insurance).bigger, badder, faster stronger.
and not letting the jerks slow you down.[quote=Milyunair]Question, ya’ll. Are you doing anything special this week to hit your 2010 target?
[/quote] Here is my week: Yesterday met with new prospect that is retiring in June, currently works and lives in Asia. 90% certain he's on board, it would be about $400k in annuities (VA and FIA). I've been preparing P&L reports for NQ accounts so I don't have to hear from clients and their CPA's come tax time. Also been doing Roth IRA calculations for clients and calling clients to send in IRA contribution checks. I need to find some better CPA's in my area because I've gotten several requests for them and the guy I personally use is so horrible at customer service, I can't refer him. Now, I am putting together a huge Economic Forum slated for early March. We have very large, influential business owners committed and local politicians we know that will help us. I'm guessing we're going to have 300 people or more based on our smaller events we've done in years past. This one single event can make the entire 2010 year. I am also working on the following events concurrently: -Specifically Safe Money event -Event targeting divorcees, cougars, and housewifes -Annuity company event with chief economist allowing me to invite clients/prospects -Minimizing taxes event -Event in conjunction with estate attorney I need another intern.Powerful week, Snags. When I call next week, I need to ask them to come in and make the IRA contribution. Didn't even think of that. Could turn into an insurance sale.
You're running a tight ship on the tax planning.I'd like to hear more about your Economic Forum, later.
I'm a fan of your marketing plan and your week.
Good point. It's risky. Keep it simple, focus on AUM, for me. I tend to go off on tangents. [/quote][quote=BerkshireBull] [quote=Milyunair]Has anyone ever hired an insurance guy to focus on insurance? He’d have to get his seven. I know, already avoiding doing the work myself. [/quote]
If you think the insurance business is a lot of paperwork and trouble you don’t want to go down the path of becoming an employer.
I wouldn't even get into trying to do referrals with an "insurance guy" and send people to him because anyone who has an IRA to rollover he's just going to pitch an annuity to them and if they tell him no maybe he sends them your way for you waste your time finding out they told him no because they already have a guy, they're moving it to their new 401k, they don't want anyone's help, or they simply didn't want an annuity but your credibility is blown and they don't do it with you anyway.
If you think it's too much trouble simply sell the low-hanging insurance fruit that doesn't require much underwriting or salesmanship like term to younger healthy people and disability. If their health is questionable tell them to check out a broker who can shop it for them. Let them take the harder more time consuming permanent life, health, and LTC to someone else if they want it and you think it would slow you down.
Don't be afraid to say no to what you don't want in order to get what you do want.
B Bull, well said. I appreciate the perspective.
A few low hanging fruit contracts would be a good target. I have a part time assistant to crank the proposals and do the paperwork, I just don't like selling insurance ideas as much as I like building relationships and moving money. Part of the problem, I guess, is I don't want to be sitting down in the office or at lunches for more than about 25 hours a week. Number one priority. Entertaining or low key prospecting on the golf course is more like work sometimes. At least it's outdoors." The true product of a business is the business itself. " - Ray Kroc ( McDonald’s)
" Once you recognize that the purpose of your life is not to serve your business, but that the primary purpose of your business is to serve your life, you can then go to work on your business, rather than in it, with a full understanding of why it is absolutely necessary to do so. " Gerber, E Myth.Business owners, the reviews here are worth reading. Even if you read the book a few years ago.
http://www.amazon.com/E-Myth-Revisited-Small-Businesses-About/dp/0887307280I review a lot of newer broker business plans at Jones. Too many focus on what I feel are the wrong things. You can only really focus on what you can control, and even in my stage of the game (150 million and around 760k gross last year), that is outgoing contacts. Whether it’s doorknocking, networking, or coldcalling, you have to put in the work. Focus on calls, polish up how you are going to open new accounts (either having people sample you out or go after big picture), and the assets and gross will follow. Those that focus on commission instead of assets are short term thinkers, and I have noticed they run what I call a “hamster in a wheel” business. I try and focus on getting information out of people when I call, mostly existing clients, but I still devote around 10-20 percent of my calls on big money prospects I still have in my system. I have never had much luck with small businesses, and I really don’t have many execs as clients. Just old fashioned middle class americans.
Here's what I tell brokers out 5 years or less: Focus on just a few things. 1. positive attitude, because that will dictate your entire year. 2. good work ethic, because even a moron will succeed with enough effort. 3. focus on households and assets, the commission is directly coorrelated. 4. control what you can control.Rank, I agree with you. But some of that is the fault of the industry and of Jones. Jones focuses more on production than other firms. Most firms focus on asset gathering the first few years, with revenue as a secondary focus. Jones is the exact opposite. They seem to care less about assets, and more on generating gross. Some of my peers are generating a lot more gross than me, with the same or fewer assets, because they have learned how to “maximize” gross (hmmm, split big tickets between A shares, UIT’s, maybe some long bonds, and some stocks, and voila, you’re hitting 3-4% gross on all your new money, and compliance doesn’t bug you). Meanwhile, I build a much better C share portfolio or Advisory, and look like I’m failing some months. I brought in $2mm of new assets last month and did $15K gross. If I did it like most of my peers at Jones, I would have probably done 40-50K. No joke. I have some good friends here that tell me how they are selling some existing long bond positions (and selling at 1%) to buy a bond UIT, and try to justify it in their own minds. You start to challenge them and they get tongue-tied because they know they can’t justify it other than the 5% they’re getting on the round trip. I’m not saying everyone does this, but it is far too common from what I see first hand. And yes, those are the people that are “hailed” as the new stars in the region.
Leave Windy alone!Rank, I agree with you. But some of that is the fault of the industry and of Jones. Jones focuses more on production than other firms. Most firms focus on asset gathering the first few years, with revenue as a secondary focus. Jones is the exact opposite. They seem to care less about assets, and more on generating gross. Some of my peers are generating a lot more gross than me, with the same or fewer assets, because they have learned how to “maximize” gross (hmmm, split big tickets between A shares, UIT’s, maybe some long bonds, and some stocks, and voila, you’re hitting 3-4% gross on all your new money, and compliance doesn’t bug you). Meanwhile, I build a much better C share portfolio or Advisory, and look like I’m failing some months. I brought in $2mm of new assets last month and did $15K gross. If I did it like most of my peers at Jones, I would have probably done 40-50K. No joke. I have some good friends here that tell me how they are selling some existing long bond positions (and selling at 1%) to buy a bond UIT, and try to justify it in their own minds. You start to challenge them and they get tongue-tied because they know they can’t justify it other than the 5% they’re getting on the round trip. I’m not saying everyone does this, but it is far too common from what I see first hand. And yes, those are the people that are “hailed” as the new stars in the region.
[quote=rankstocks]I review a lot of newer broker business plans at Jones. Too many focus on what I feel are the wrong things. You can only really focus on what you can control, and even in my stage of the game (150 million and around 760k gross last year), that is outgoing contacts. Whether it’s doorknocking, networking, or coldcalling, you have to put in the work. Focus on calls, polish up how you are going to open new accounts (either having people sample you out or go after big picture), and the assets and gross will follow. Those that focus on commission instead of assets are short term thinkers, and I have noticed they run what I call a “hamster in a wheel” business. I try and focus on getting information out of people when I call, mostly existing clients, but I still devote around 10-20 percent of my calls on big money prospects I still have in my system. I have never had much luck with small businesses, and I really don’t have many execs as clients. Just old fashioned middle class americans.
Here's what I tell brokers out 5 years or less: Focus on just a few things. 1. positive attitude, because that will dictate your entire year. 2. good work ethic, because even a moron will succeed with enough effort. 3. focus on households and assets, the commission is directly coorrelated. 4. control what you can control. [/quote] Great post. I'll re-read this post over the year. Controlling what you can control, focus on AUM, maintain activity. Good stuff. I agree, the middle class are the savers and preservers of wealth. Small business owners believe they can make more money in the business than in stocks and bonds. How quickly a year passes. Good start to week one, setting up the proactive system for wrap account reviews. It takes time to service what AUM you have already got.B24,
Keep in mind that I'm at Jones also. Just because some of your cohorts focus on commissions while you are focusing on growing your business a different way, that doesn't mean your way is wrong. 5 years from now while they're still trying to spin the same old assets, you'll have more trails than their best months. I'm sure that they may get more awards at the summer regional and are hailed as "fast starters" and such, but it's where you are at the 10-year mark grossing 40/month, while they're spinning the same 30 million trying to muster another 20k/gross month. Why worry about what others think when you are still in the relative infancy of your career? Who cares if you sell a ton of C-shares and get a few FSPENDS? As long as they like the answer, FSPENDS aren't a bad thing. There are those Jones brokers that spin the hell out of their books, other firms have them as well. That's not how you build a long-term business though.I don't believe that Field Services will allow you to charge N-1 on the sale of a long bond and buy another Investment in house?! From what I was told that is a big no no and will be charged back if you attempt it. Personally, I rarely charge on the sale of a bond unless they are a-holes and leaving my office!Rank, I agree with you. But some of that is the fault of the industry and of Jones. Jones focuses more on production than other firms. Most firms focus on asset gathering the first few years, with revenue as a secondary focus. Jones is the exact opposite. They seem to care less about assets, and more on generating gross. Some of my peers are generating a lot more gross than me, with the same or fewer assets, because they have learned how to “maximize” gross (hmmm, split big tickets between A shares, UIT’s, maybe some long bonds, and some stocks, and voila, you’re hitting 3-4% gross on all your new money, and compliance doesn’t bug you). Meanwhile, I build a much better C share portfolio or Advisory, and look like I’m failing some months. I brought in $2mm of new assets last month and did $15K gross. If I did it like most of my peers at Jones, I would have probably done 40-50K. No joke. I have some good friends here that tell me how they are selling some existing long bond positions (and selling at 1%) to buy a bond UIT, and try to justify it in their own minds. You start to challenge them and they get tongue-tied because they know they can’t justify it other than the 5% they’re getting on the round trip. I’m not saying everyone does this, but it is far too common from what I see first hand. And yes, those are the people that are “hailed” as the new stars in the region.
[quote=rankstocks] B24,
No, I don’t really care so much about perception or awards - at all. What pisses me off to no end is when the Regional Leader has one of my peers (the type mentioned above) call me to “see what they can do to help” when I am below expectations. I know damn well what they are doing, and I know damn well how to do my job. I don’t need some fukcnut calling me to talk about how to call on a bond. If I was concerned about my performance today, I would be slamming people into the same things everyone else is doing, and out-grossing them at the same time. I am sick of explaining myself to them. I realize what you are saying is true, but when you get the RL and “Growth Leader”, et al, telling you “you need to do A-shares until you hit critical mass…you really can’t do Advisory at this point”, that just irritates me. Then the RL announces at the same meeting that his goal is to move $1mm of existing assets per month into Advisory, you know EXACTLY what the strategy is at Jones.
[quote=B24]Rank, I agree with you. But some of that is the fault of the industry and of Jones. Jones focuses more on production than other firms. Most firms focus on asset gathering the first few years, with revenue as a secondary focus. Jones is the exact opposite. They seem to care less about assets, and more on generating gross. Some of my peers are generating a lot more gross than me, with the same or fewer assets, because they have learned how to “maximize” gross (hmmm, split big tickets between A shares, UIT’s, maybe some long bonds, and some stocks, and voila, you’re hitting 3-4% gross on all your new money, and compliance doesn’t bug you). Meanwhile, I build a much better C share portfolio or Advisory, and look like I’m failing some months. I brought in $2mm of new assets last month and did $15K gross. If I did it like most of my peers at Jones, I would have probably done 40-50K. No joke. I have some good friends here that tell me how they are selling some existing long bond positions (and selling at 1%) to buy a bond UIT, and try to justify it in their own minds. You start to challenge them and they get tongue-tied because they know they can’t justify it other than the 5% they’re getting on the round trip. I’m not saying everyone does this, but it is far too common from what I see first hand. And yes, those are the people that are “hailed” as the new stars in the region.
I don’t believe that Field Services will allow you to charge N-1 on the sale of a long bond and buy another Investment in house?! From what I was told that is a big no no and will be charged back if you attempt it. Personally, I rarely charge on the sale of a bond unless they are a-holes and leaving my office!
[/quote]
Depends on the holding period and what it’s going into. There’s rules on round-trip commissions.
[quote=B24] [quote=rankstocks] B24,
No, I don’t really care so much about perception or awards - at all. What pisses me off to no end is when the Regional Leader has one of my peers (the type mentioned above) call me to “see what they can do to help” when I am below expectations. I know damn well what they are doing, and I know damn well how to do my job. I don’t need some fukcnut calling me to talk about how to call on a bond. If I was concerned about my performance today, I would be slamming people into the same things everyone else is doing, and out-grossing them at the same time. I am sick of explaining myself to them. I realize what you are saying is true, but when you get the RL and “Growth Leader”, et al, telling you “you need to do A-shares until you hit critical mass…you really can’t do Advisory at this point”, that just irritates me. Then the RL announces at the same meeting that his goal is to move $1mm of existing assets per month into Advisory, you know EXACTLY what the strategy is at Jones.
Brother you are doing things the right way as opposed to others. You keep on doing things the right way and everything will work to your good and your client’s good. You have my respect.
[quote=rankstocks] I review a lot of newer broker business plans at Jones. Too many focus on what I feel are the wrong things. You can only really focus on what you can control, and even in my stage of the game (150 million and around 760k gross last year), that is outgoing contacts. Whether it’s doorknocking, networking, or coldcalling, you have to put in the work. Focus on calls, polish up how you are going to open new accounts (either having people sample you out or go after big picture), and the assets and gross will follow. Those that focus on commission instead of assets are short term thinkers, and I have noticed they run what I call a “hamster in a wheel” business. I try and focus on getting information out of people when I call, mostly existing clients, but I still devote around 10-20 percent of my calls on big money prospects I still have in my system. I have never had much luck with small businesses, and I really don’t have many execs as clients. Just old fashioned middle class americans.
[/quote]
What have you seen that has worked better (things being equal) - cold calling or door knocking? I know that Jones pushes the door knocking exclusively in the beginning.
[quote=Otane] [quote=rankstocks] I review a lot of newer broker business plans at Jones. Too many focus on what I feel are the wrong things. You can only really focus on what you can control, and even in my stage of the game (150 million and around 760k gross last year), that is outgoing contacts. Whether it’s doorknocking, networking, or coldcalling, you have to put in the work. Focus on calls, polish up how you are going to open new accounts (either having people sample you out or go after big picture), and the assets and gross will follow. Those that focus on commission instead of assets are short term thinkers, and I have noticed they run what I call a “hamster in a wheel” business. I try and focus on getting information out of people when I call, mostly existing clients, but I still devote around 10-20 percent of my calls on big money prospects I still have in my system. I have never had much luck with small businesses, and I really don’t have many execs as clients. Just old fashioned middle class americans.
[/quote]
What have you seen that has worked better (things being equal) - cold calling or door knocking? I know that Jones pushes the door knocking exclusively in the beginning. [/quote]
I like a combination. I do cold calls and make a visit to the prospect with a packet. If I am feeling ambitious I will go to the neighbors next door too (so, basically I never do that ).
For me it mixes the efficiency of cold calling with the personal touch of doorknocking.
Good attitude. For the past decade, the Holy Grail for me is a mix of referrals and natural marketing.
When prospects initiate the relationship, it is so much better. I think of myself as a CFP who works like a CPA. Prospects don't have the urgency of a deadline, but if you can position yourself in the right place and time, people who need your services will find you, and it doesn't feel like you were chasing them around the table.I threw a couple of personal goals in with business. Anyone else here planning to shed a few pounds in 2010?
This week: complete wrap review system setup. Start setting appointments. Notes for 2010: make a few small, meaningful changes. Focus: quality of service, deeper client relationships, new relationships.We had a meeting recently with a GP who said that he had spoken with thousands of FAs who made “small, meaningful changes” to their business. He said that was a load of crap. No meaningful change has ever been small. If you want to make a change that is truly meaningful and impactful it has to be a big one. He said the problem with small, meaningful changes is that they produce small, meaningless results. Big changes, battleship turning changes, provide the most impact on your business, life, and bank account. My wife told me if I stop drinking soda the studies have shown that I could lose 10 pounds this year just because of that. That’s great, but if I stopped drinking soda, stopped eating cookies, stopped hitting Taco Bell and MCD’s for lunch 3 times a week, stopped grabbing the candy on my BOA’s desk, and started working out for an hour 4 times a week, I’ll bet those 10 lbs would disappear a lot quicker. So, have to choose to shed a few lbs by dropping the soda or completely change my lifestyle and eating habits and lose the whole 30-40 I’ve put on in the last 10 years.
Now, with all that said, I think this guy is one of the most pompous guys I've ever met. So, take it for what it's worth. I did think, however, that this one statement might have been the most intelligent thing I've ever heard him say. He spoke for 45 minutes and that's the only thing I remember him talking about.Haha. Good points. Your memorable GP speech sounds like the speech ( Al Pacino?) to the sales force at Glenngarry Glenross.
I guess if you can relate, it works for you. My guess is this GP guy has come and gone from your life, and you and I are still around with or without our most recent significant changes. For myself, I'm at the point where if I implement a few small changes this year, I should be able to increase AUM and leverage my payout ratio. For example, instead of learning (practicing) golf by myself in the weekday PMs starting in spring, I hope to join a different threesome every time. Small change, big client aquisition potential. Ten years ago, the small change was, hire and retain a part time assistant. One year, one small thing done well. I hope for anyone who chooses to share here, we'll be accountable and find out how it went down in 2010. So Space, (how much) will you lose (weight) this year? I confess, I slept in to about 9:30 today, great start to the week.[quote=Milyunair]Haha. Good points. Your memorable GP speech sounds like the speech ( Al Pacino?) to the sales force at Glenngarry Glenross.
I guess if you can relate, it works for you. My guess is this GP guy has come and gone from your life, and you and I are still around with or without our most recent significant changes. For myself, I'm at the point where if I implement a few small changes this year, I should be able to increase AUM and leverage my payout ratio. For example, instead of learning (practicing) golf by myself in the weekday PMs starting in spring, I hope to join a different threesome every time. Small change, big client aquisition potential. Ten years ago, the small change was, hire and retain a part time assistant. One year, one small thing done well. I hope for anyone who chooses to share here, we'll be accountable and find out how it went down in 2010. So Space, (how much) will you lose (weight) this year? [/quote] Been trying for years. Wife always seems to put a kabosh on that one.Well, I do seem to excel with middle-aged ladies. Too bad the younger ones don’t seem to have money yet, and the young ones that do want to do business are too analytical.
Anyway, a round only lasts four hours but there are eighteen holes. Do the math. (Impossible.) Fortunately, at some point in your life, some married middle-age guys would agree, golf is better than sex.[quote=Milyunair]Well, I do seem to excel with middle-aged ladies. Too bad the younger ones don’t seem to have money yet, and the young ones that do want to do business are too analytical.
Anyway, a round only lasts four hours but there are eighteen holes. Do the math. (Impossible.) Fortunately, at some point in your life, some married middle-age guys would agree, golf is better than sex. [/quote]Only if you are not doing it right.
I mean, only if you are doing it right.
(There must be at least one other serious golfer here. Serious to the point point, where, having achieved some level of success, golf is a threat to your livelihood.)[quote=Milyunair]
I mean, only if you are doing it right.
(There must be at least one other serious golfer here.)[/quote] I don't even think Tiger Woods would agree with you....he obviously thinks sex is better and he's the #1 player in the world.Jury's still out on both counts. Beside, he's immortal.
[quote=Milyunair]
Jury's still out on both counts. Beside, he's immortal.
[/quote] Immortal or immoral? Either way, golf can be a part of your marketing plan, depending on how you use it. The joining up with 3 people and playing thing is a good idea in theory, but don't expect the world. The people with the money are playing during the hours that the people still working for the money are at work...the morning...and usually at private clubs. What you might want to do is befriend some people that are members at a club and invite them out somewhere...if you aren't a total flamebag and are somewhat fun to be around, they will use the law reciprocity and invite you back to their club to play with hopefully some of their friends. Or you can do what I do. Find a worthy cause and create a Memorial Golf Tournament or Charity Golf Tournament. Piggyback on a charity's 501(c)(3) and walk around and call local businesses, which will be happy to donate gift certificates. Get enough people to play and have a tournament. Get your friends to be on your "committee" and delegate the work to them. Invite your clients to come out and support the community and your tournament and have them fill some foursomes with their friends. Then get your local paper to come take your picture and write an article about how you raised money in the name of a beloved figure in your community that meant something to you and has since passed away. Frame and hang said article on wall in office next to wear clients and prospects sit so they can see it. F'ing work of art.Thanks for the thoughts. Yeah, Tiger’s not my hero.
I'm pretty lazy. My favorite TV show when I was a kid was Yogi Bear. " He will sleep to noon, but before it's dark, he'll have every picnic basket that's in Jellystone Park". Childhood hero. Wow, sounds like a lot of work. Maybe I'll just golf in the mornings and work in the PM. Or mix it up. Mainly looking for mass affluent. Sales guys with a few hundred K in a rollover. Let's trade some notes when the weather warms and see how it goes. Feel free to give me a hard time if I end up just having a good time, but I promise to follow up on any leads that get generated during the course of play. (Play of courses.) 4.8m new money is the goal.For everyone who has figured out how to run their practice efficiently, and is enjoying work and life, here is the theme song that inspired a generation. Thanks, Yogi. ( And thank you, Mr. Market.)
http://www.youtube.com/watch?v=1pqyax6gwzQ&feature=related
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