Many businesses spend small fortunes to establish and promote their brands. Last year, Merrill Lynch, for example, spent about a half-a-billion dollars on marketing and business development. Imagine Merrill's new challenge: Come April, Merrill...
Back during the buying panic of the 1990s, it was fashionable to believe: Sell your losers, and run with your winners. Of course, one of the lessons of the subsequent crack up: Don't let your winners run so much that they dominate your portfolio...
In the 1980s, Charles Schwab changed the way investors shop for funds, introducing the supermarket. The innovation's main attraction was its ease of use. Investors could scan through dozens of fund choices and select the ones they liked best...
We're not pandering to some sort of fad. Brian Mattes, Vanguard Group, discussing fund of funds in the May 1985 Registered Representative.