With the rebrand, the firm hopes to differentiate itself from another IFP, Independent Financial Partners, which recently left LPL to start its own broker/dealer.
Stratos Wealth Partners acts as a support platform for independent advisors, effectively operating as the back and middle office for affiliated advisors.
The independent b/d is looking to take the pain out of the transition process for employee advisors and provide more ongoing support for them.
In addition to the new wealth management platform partnership, IFP advisors will have access to model portfolios from WisdomTree.
Many breakaway brokers who think they're joining an 'independent' model are being sold a bill of goods.
Steve Melen said his business approach was profoundly affected by his personal trials, including fighting back and overcoming a diagnosis of terminal stomach cancer in 2008.
As part of the partnership, LPL’s 16,000 advisors can access the company’s planning tools at a discounted price.
Prudential is adding a handful of employee-focused 'financial wellness' solutions to its employer platforms.