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Cetera Financial Group is headquartered in El Segundo, CA and is a shared service organization serving affiliates that comprise the second-largest family of independent broker-dealers in the United States. Over 8,000 financial advisors make up Cetera's network which amounts to $224.5 billion in advisory and brokerage assets under advisement. Their network makes up Cetera Advisors, Cetera Advisor Networks, Cetera Investment Services, Cetera Financial Specialists, First Allied Securities and Summit Brokerage Services. recognized Cetera for several initiatives in 2020 including Chief Technology Officer of the Year, Legacy Builder, AdviceWorks Digital Platform and 401K Fee-for-Service Advice program. Cetera Financial Group competitors include Barclays Capital, E-Trade, and Royal Bank of Canada.