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Ameriprise Financial, Inc. is a diversified financial services company which provides financial planning products and services, including wealth management, asset management, insurance, annuities, and estate planning. Earlier in 2020, Amerprise Financial expanded their efforts around virtual recruiting allowing financial advisors to engage with the firm through video, webinars and VIP meetings. This supports the trend that many broker/dealers have shifted to digital recruiting strategies in the wake of the pandemic. Ameriprise Financial ranked third on the employee-model brokerages from J.D. Powers Financial Advisor satisfaction survey alongside Merrill Lynch and Morgan Stanley.