The Daily Brief
Mythic Markets black lotus card

Fractional Investing Magic ... Literally

U.S.-based investors can now purchase shares of a mint-condition Alpha Black Lotus card from the popular 'Magic: The Gathering' trading card game.

Fractional investing in fine art is already old news—fractional investing in toys and collectibles is the future!

OK, maybe that’s not necessarily the case, but it’s still an interesting development, as Mythic Markets, a fractional investing platform for fans, has announced its first-ever public offering. Starting today, U.S.-based investors can purchase shares of a mint-condition Alpha Black Lotus card from the popular Magic: The Gathering trading card game.

The rare and highly coveted card will be available on the platform at only $45.00 per share. Before you balk at that number, realize that a similar mint condition Black Lotus sold on eBay in March for $166,100.00. The card has nearly doubled in price since July 2018, when a mint copy fetched $87,000.00. That’s USD, not play money.

Mythic Markets’ stated goal is to combine the nostalgia of childhood toys with the excitement of the stock market by making it easy and affordable to invest in pop culture collectibles.

"Many people don't realize that premium collectibles can outperform the stock market and real estate," said Mythic Markets CEO Joseph Mahavuthivanij. "Fans and collectors, meanwhile, know their favorite asset classes intimately well—but the most desirable items are often out of budget and out of reach. Mythic Markets gives them a way to engage deeper with the things they're passionate about."

The company received its SEC qualification in August 2019 and intends to expand into other forms of fandom in early 2020, including vintage comic books, sci-fi memorabilia and eSports team equity.

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