Parsons Wealth Management, a $180 million team based in Half Moon Bay, Calif., is joining Carson Partners. Parson, led by owner John M. Parsons, most recently parked its licenses at LPL Financial, Carson Group Founder and CEO Ron Carson’s former broker/dealer and custodian. The Parsons team is now affiliated with Cetera Advisor Networks.
The team cited the need for customized portfolios, increased investment transparency for clients and Carson’s technology suite as driving factors in the decision to move.
“Our current model was built by and for me,” Parsons said. “This new model is built for me, my son and our young, vibrant team, and it will take us well into the future. We plan to keep growing and this partnership will help us do that in a thoughtful way that allows us to continue to bring financial clarity and confidence to clients—existing and new.”
Parsons' team consists of eight individuals, including Managing Partner John William Parsons, his son.
Carson Group created Carson Partners in 2012, a platform that outsources marketing, compliance, technology, investment management and operations to other independent advisory firms. Under the partner structure, Parsons will maintain its ownership of the business and control over strategic direction.