Life After LinkedIn

Life After LinkedIn

Some financial advisors are taking their social media efforts beyond the basics to highlight personality, not just marketing messages.

When small advisory firms start branding themselves, somehow images of trees, lighthouses and colonial homes start appearing on their web sites along with the requisite buzzwords: client-centric, holistic, legacy, trust.

It’s an understandable effort, but there is a sense that using social media simply to highlight a re-hashed mission statement isn’t necessarily going to cut it for some advisors. The more progressive ones in the industry are attempting to break from

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