The Hard Sell

The Hard Sell

“I think the most common mistake is when a high-net-worth individual thinks that this is an easy business. People don’t surround themselves with professionals who know the business; they try to do it themselves.”

To market commercial real estate products to high-net-worth individuals, you have to know exactly who you are marketing to, according to wealth management advisors and CPAs.

Investment objectives and appetites for risk vary widely among this type of investor. Experiences range from those who have made their fortunes in real estate and are capable of ma

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TAGS: Real Estate
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