The Top Six Reasons Advisors Won't Use Social Media

The Top Six Reasons Advisors Won't Use Social Media

There are several reasons that advisors don't use social media.

Based on a WealthManagement.com survey of 447 advisors sponsored by NFP, we broke down the challenges that firms face in their efforts to adopt a social strategy.

Advisors said compliance was the biggest hurdle; 78 percent said their firm has documented rules in place restricting how they can use the platforms.

One in three respondents indicated that content is a hurdle, while one in five cited training as a barrier.

To read why more advisors don't use social media, click here [2].