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Q&A: Using Videos to Go Viral

Q&A: Using Videos to Go Viral

Brittney Castro’s short videos on topics from tax refunds to maternity leave are pushed across her social media channels, widening her professional network — but also luring new prospects to her door.

Brittney Castro’s short videos on topics from tax refunds to maternity leave [5] are pushed across her social media channels, widening her professional network — but also luring new prospects to her door. We asked the founder of Financially Wise Women [6] how she comes up with her ideas, and why she thinks everyone should start shooting their own personal flicks.

“Sometimes my ideas come from what I heard that week with clients or what’s going in in the financial world. Then I write the scripts, get those approved, film and post the video. My assistant and I do it all. We film them at the office and at home, and we’re trying to do more editing because that makes them more engaging to watch. You can’t just talk for a long period of time. You can’t be a bobble head. You have to be clear, consise and get the message across. And the videos are usually anywhere from a minute to five minutes, and even that’s long.

I started putting up videos in September 2011 and it took a good six months to see results but I knew that going in. A lot of advisors want immediate results but like anything it takes times. With the videos I saw a lot of traction. They definitely helped widen my center of influence. And it's easier than doing a lot of writing. You just need a camera. The hard part is staying with it and getting better.

I’ve probably gotten about about ten clients from September to now. Visits have easily doubled. I work with accumulators in their early 30s to mid 40s, high earners. People obviously who are using social media.

I use Twitter, Facebook, Linked In, YouTube. I do them all. But I see them all working hand and hand. Because if I put a blog post up, I tweet about it and put it up on Facebook. It's like an integrataed marketing system. The videos take a few hours to shoot once or twice a month, and I spend about 20 hours a week, 50 percent of my time, on social media and my workshops. But this is how I put my name out there. Marketing should take time.”