Joining a private golf club
I have the opportunity to join a local country club at reduced rates due to being under 40. It's a pretty good deal although still expensive relative to my public club. I have a very deep background in golf and carry a + 1 handicap so. I know my way around playing and etiquette situations. I have picked up some very good clients from my public club but it is limited and not as conducive to networking. I know better that to prospect in a club setting but golf relationships can easily develop into business ones. I am at a point in my business where I want to replicate my ideal clients and prospects.
Anyone have successes or failures in the country club setting? How did you go about it? I do know the downsides having experienced some in my club and having worked in country clubs for many years.
I would approach it like any other club. While playing, the members will no doubt ask you what you do. Have a simple, non threatening "elevator speech" ready and let them follow up with you.
Its how I network/market with friends or family.
+1 You can let people know what you do, most certainly be a presence, and let the members you may want to land as clients see you there with other prospects or clients. Certain people will open up to you, others won't.
Source URL: http://www.wealthmanagement.com/forums/prospecting-marketing-and-selling/joining-private-golf-club