Many pooh-pooh the idea that online advice platforms will pose any major threat to the financial advisor industry. Yet the rise of the robo-advisors continues. Today, online advice platforms Betterment and LearnVest announced new rounds of funding.
On its blog, New York-based Betterment said it raised $32 million in funding from new investors Citi Ventures and Northwestern Mutual Capital. Globespan Capital Partners, Bessemer Venture Partners, Menlo Ventures and Anthemis Group also participated. The latest round brings its total funding to $45 million. Betterment CEO and Founder Jon Stein said the company has quadrupled their assets under management in the last year.
In its last round of funding in October 2012, Betterment received a $10 million  infusion from Bessemer Venture Partners, Menlo Ventures and Anthemis Group.
“Building the financial infrastructure to disrupt an old model—much like Apple did with iPhone and the mobile phone industry nearly a decade ago—is a massive undertaking,” Stein wrote on his blog. “Now the additional funding will help us to realize our (and your) dream.”
Meanwhile, LearnVest added $28 million in funding—also led by Northwestern Mutual Capital—bringing its total funding to $72 million, the company said. In its last round of funding, LearnVest raised $16.5 million  from Accel Partners, American Express Ventures and others.
“We are here to disrupt the financial planning space and to arm Americans with access to financial progress,” said LearnVest Founder and CEO Alexa von Tobel, in a press release.
LearnVest said the new funds will go towards its Arizona-based Expert Hub and its LearnVest at Work channel, a corporate offering launched last year. The company is going after smaller, mass affluent and mass market investors.
“While firms fight over tackling the 1%, LearnVest is perfecting its software-designed LearnVest Program to help households across America optimize their finances efficiently, affordably and easily,” von Tobel said.
Since the financial crisis, a number of companies, from Silicon Valley start ups to established financial firms, have made big bets that individual users will increasingly get financial advice, portfolio strategies and clear performance metrics directly from online platforms. For some, this heralds the demise of the flesh-and-blood financial advisor, an unjustified fear we wrote about in June, 2012 .
Wealthfront, another online advice provider, recently raised $35 million , bringing its total to $65 million, according to CrunchBase. Personal Capital raised $25 million last June,  bringing its total funding to $69 million.