Stephen and Kevin Show Episode 33: Telling Stories that Sell

When done correctly, story telling can be a highly effective way to connect with prospects. Stories go beyond pitching features and benefits. Instead, they help us connect emotionally with prospects and build trust through transparency.

In our latest episode, we help you craft your own stories and offer some practical tips to improve your delivery. 

Have a question for the show? Use #AskStephenAndKevin on Twitter or Instagram. 

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Listen to the podcast.

 

Stephen Boswell and Kevin Nichols are coaches with The Oechsli Institute, a firm that specializes in research and training for the financial services industry. @StephenBoswell @KevinANichols www.oechsli.com

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