Although word-of-mouth influence remains the key impact factor in decision making, the trend to search online is growing.

The affluent don’t read brochures, have little trust in advertising, and are the most cynical and skeptical species on the planet...

Putnam Investment's 2015 Financial Advisors and Social Media Survey from Putnam Investments More advisors are starting to see the value of using social media. According to a recent survey of over 800 advisors by Putnam Investments, 81 p...

The key to optimizing your marketing strategy is by combining these tactics, and creating unified customer experiences across mobile, social, and digital platforms.

Rumors of the death of traditional marketing have been greatly exaggerated by many industry observers.

HudsonPoint wants to recruit wirehouse reps with bigger books of business. Our experts suggest more targeted marketing efforts. 

There's no magic pill that creates the perfect digital brand.