Advisors are often inundated by marketing materials and wholesalers of asset managers looking to get their products on their platform. In fact, a recent survey by Boston-based consulting firm Practical Perspectives found that advisors typically receive between 50 and 100 different marketing and sales contacts a week, the heaviest of which comes from asset managers. So which asset managers are getting the message across?
Here are the top 10 fund families with the best reputation among financial advisors. The list is based on FUSE Research Network’s third report in its Advisor Trend Monitor series, done in partnership with WealthManagement.com.
Despite $248 billion in net outflows since 2008, American Funds is still considered the darling of the mutual fund world, scoring the best reputation among advisors. Click through to see who is close behind.Start slideshow