UBS PaineWebber, in a Bid to Capture More Affluent Assets, To Offer Home Loans

Following a wirehouse trend of becoming a more complete full-service firm with a range of programs, UBS PaineWebber has formed a mortgage unit for wealthy clients. The move follows a pattern started by competitors such as Merrill Lynch, Prudential Securities and Morgan Stanley.

Following a wirehouse trend of becoming a more complete full-service firm with a range of programs, UBS PaineWebber has formed a mortgage unit for wealthy clients. The move follows a pattern started by competitors such as Merrill Lynch, Prudential Securities and Morgan Stanley.

“Our competitors have been offering this service, so we decided to jump in to,” says a UBS PaineWebber rep. “It’s apparent that this is more and more becoming the future of the business: becoming a more complete, fuller-service firm, offering every kind of service that is available to clients under one roof.”

UBS PaineWebber is targeting the home mortgage loans at clients with at least $500,000 of assets to invest.

Brokerage firms “want to get as much of a clients assets in the house as possible,” says a Merrill Lynch rep. “The only way to do it is to expand the range of services. We’re doing it. Pru and Morgan Stanley are. Now PaineWebber is doing it.”

Brokerage firms have been expanding services to wealthy clients because “they tend to generate higher fees,” says the Merrill rep.

UBS PaineWebber is offering the home mortgage loans for wealthy clients through a joint venture with Wells Fargo. The firm divides what it considers wealthy clients into two categories: ``affluent'' ones have at least $500,000 to invest and ``high net worth clients'' with more than $2 million.

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