Shopping Center World And National Real Estate Investor Make Announcements...

New Page 1 PRIMEDIA’S Shopping Center World And National Real Estate Investor Make Announcements At ICSC In Las Vegas  Magazines Announce New Products, Editorial Board and American Demographics Contribution at the Shopping Center Industry’s Biggest Show  New York  – May 20, 2002 – PRIMEDIA’s Real Estate Group announced today enhancements to Shopping Center World and National Real Estate Investor magazines

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PRIMEDIA’S Shopping Center World And National Real Estate Investor Make Announcements At ICSC In Las Vegas

Magazines Announce New Products, Editorial Board and American Demographics Contribution at the Shopping Center Industry’s Biggest Show

New York – May 20, 2002 – PRIMEDIA’s Real Estate Group announced today enhancements to Shopping Center World and National Real Estate Investor magazines at the International Council of Shopping Center’s annual Spring Conference in Las Vegas. These include:

The appointment of a new editorial advisory board on Shopping Center World magazine.

Industry experts include:

-Mike Folio, Vice President, Corporate Real Estate, The Home Depot

-Jonathan Kempner, President, COO, Mortgage Bankers Association of America

-Stephen Sterrett, Executive Vice President and CFO, Simon Property Group

-Bob Michaels, President, General Growth Properties

-Harvey Green, President, Marcus & Millichap

-W. Mark Carter, AIA, Senior Principal, Thompson, Ventulett, Stainback and Associates

“We’re proud to count among our advisors some of the country’s top talent in the retailing, finance, development, brokerage, design and technology disciplines,” said Ben Johnson, editor-in-chief of PRIMEDIA’s Shopping Center World. “As a team, we will tackle the most thought-provoking issues of the day and bring Shopping Center World’s readers the information they can truly use to strategize and implement their growth plans.”

Continuous ICSC show coverage provided in collaboration between the editors of Shopping Center World and National Real Estate Investor accessible via ShoppingCenterWorld.com and NREIonline.com.

The launch of Shopping Center World’s weekly e-newsletter, Shopping Center World Online. The newsletter is a companion to National Real Estate Investor’s NREI Newsline.

The contribution of monthly demographic data to Shopping Center World and National Real Estate Investor magazines by PRIMEDIA sister publication American Demographics to add fresh research to the insight and critical analysis of the magazines. Data Points can be found on page 4 of the May issue of National Real Estate Investor.

“Since assuming the role of publisher 8 months ago, it has become clear how important the contribution of demographic data and the association with the leaders of the industry are in understanding and reporting on the market,” said Jackie Kandell, publisher of PRIMEDIA’s Real Estate Group. “With the addition of the content from American Demographics, we look forward to further solidifying and successfully building new relationships with readers and advertisers for both Shopping Center World and National Real Estate Investor.

About PRIMEDIA’s Shopping Center World

Shopping Center World is a business publication written for retail real estate executives. Readers include shopping center developers, owners and managers, retail chain store executives, finance and investment professionals, construction personnel, marketing professionals, leasing agents, brokers, architects and designers. Shopping Center World is the authoritative link to the people, companies, products and news that drive the industry. Daily web news and monthly features, profiles, columns and trends, as well as original research, are designed to make Shopping Center World informative, timely and a must for dedicated retail real estate professionals.

About PRIMEDIA’s National Real Estate Investor

National Real Estate Investor is the leading authority on commercial real estate trends. The magazine’s readers represent a cross-section of disciplines — brokerage, construction, development, finance/investment, property management, corporate real estate, and real estate services. No other publication provides as much independent research on a variety of topics that pertain to the office, industrial, retail, hotel and multifamily markets as NREI.

About PRIMEDIA’s American Demographics

American Demographics is the monthly magazine for marketing and media executives and business strategists who rely on credible, accurate information on emerging consumer trends. Every issue provides definitive analysis of trends, issues, and events that are shaping -- and reshaping -- consumer markets. There are detailed insights into spending, growth, and demographics in key consumer market segments. American Demographics is dedicated to providing marketers with practical solutions for capitalizing on emerging market opportunities and crafting successful marketing strategies.

About PRIMEDIA

PRIMEDIA is the new tradition in media. With 2001 sales of $1.7 billion from a unique combination of traditional and new media properties, it is the leading targeted content and integrated marketing solutions company in both the consumer and business-to-business sectors. The Company is the #1 special interest magazine publisher in the U.S., with more than 290 titles such as Seventeen, Automobile, Motor Trend, New York, Fly Fisherman, American Baby, Telephony and American Demographics; the #1 producer and distributor of specialty video with 18 satellite and digital video product lines, including Channel One Network; and the #1 news and information group on the Internet, led by About.com. PRIMEDIA's stock symbol is: NYSE: PRM. More information about the Company can be found at www.primedia.com >.

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Media Contacts: Hawley Strait, 212-446-1877

[email protected]

Noelle Wojciehowski, 212-462-3658

[email protected]

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