Prudential Insurance Is Now Prudential Financial

Prudential Insurance Company of America today officially changed its name to Prudential Financial. The name and logo of Prudential Securities will remain unchanged. Prudential will use its new name for its U.S. financial services business and its international businesses in the Americas, Japan, South Korea and Taiwan. In other countries, the company will introduce another new name--Prumerica Financial.

Prudential Insurance Company of America today officially changed its name to Prudential Financial.

The name and logo of Prudential Securities will remain unchanged.

Prudential will use its new name for its U.S. financial services business and its international businesses in the Americas, Japan, South Korea and Taiwan. In other countries, the company will introduce another new name--Prumerica Financial.

“During the next several months, we will communicate the message that Prudential can grow and protect wealth, in advertising both domestic and overseas,” says Senior Vice President Michael Hines.

Editor's note: For any comments regarding this article, or to suggest a story idea for RR Online or Registered Representative magazine, contact Editor in Chief Dan Jamieson at [email protected], Online Editor Rick Weinberg at [email protected], Online Managing Editor Cheryl Cooper at [email protected] or Senior Editor Michael Hayes at [email protected]

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