Feds Set Price on DNC List

The Federal Trade Commission has set a price for its vaunted "Do-Not-Call" list--a list of numbers signed up to avoid sales calls from telemarketers and uninvited reps--and it's a steep one: More than $7,000. The list, which will be enacted on October 1, currently contains almost 30 million numbers, according to the FTC. Anyone found calling a number on the list is subject to an $11,000 fine. The

The Federal Trade Commission has set a price for its vaunted "Do-Not-Call" list--a list of numbers signed up to avoid sales calls from telemarketers and uninvited reps--and it's a steep one: More than $7,000.

The list, which will be enacted on October 1, currently contains almost 30 million numbers, according to the FTC. Anyone found calling a number on the list is subject to an $11,000 fine.

The list will be available on September 1 and will cost, exactly, $7,345. Companies wishing to buy only sections of the list will be able to pay $25 per area code, according to the FTC. List management companies like Integrated Systems, in Cherry Hill, N.J., who provide securities firms with numbers for cold calling, say they will buy the lists and scrub numbers for client firms.

The final number of subscribers to the list is estimated to be around 60 million, according to the FTC.

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