A.G. Edwards today rolled out its broker home pages.
Reps are able to include personal and business information on the sites, as well as customize them for specific clients, according to Mike Flood, the firm’s vice president and manager of Internet services.
Flood says he expects the project to be completed by the end of June.
Using preapproved content, including articles from their own newsletters, reps can adapt their pages.
“If a client is interested in financial planning, the broker can put some of our calculators up or stories that relate to long-term planning or fixed income,” Flood says.
For more on this topic, please see the upcoming May issue of Registered Representative magazine.
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