The race to the bottom in the ETF price wars took another significant step this week, as SoFi registers two new ETFs with waived fees and Vanguard shaves basis points off a number of its own.
Some investors are preparing for the next spike.
SoFi, an online financial services firm, is the first company to offer zero-fee ETFs, but it likely won’t be the last.
SoFi's two zero-fee ETFs, which plan to waive charges for a least the first year, will focus on U.S. stocks.