Overcoming Insurance Reluctance

Overcoming Insurance Reluctance

Who needs insurance? For many clients, it’s a subject too easily deferred or ignored. By understanding the emotional barriers, advisors can help clients make the rational decisions.

Why don’t people buy insurance coverage?

More pointedly, why do they? Painful stories of dealing with insurance companies abound, and getting clients to see the merits of protection despite their often-negative experiences or perceptions of the industry are one of the harder jobs advisors have.

It’s human nature to avoid the subject. “Many consumers are uncomfortable with insurance because there is a separation in time between payment for protection

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TAGS: Insurance
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