Where is the industry going?
Morph, that would require a firm change....I'm hoping all the firms head that direction.
You can hope, but I wouldn't make plans based on that wish. Maybe your b/d will move that way, but more likely it will be up to you to decide which is more important to you: avoiding a firm change and not being able to move to a business model you prefer, or changing firms so you can operate the way you prefer. One or t'other.
Calls to mind a great line from the old movie "Grumpy Old Men," where cranky old Grandpa Gustafson said: "Well, you can wish in one hand and crap in the other and see which gets filled