Marketing giveaways that work?
I know most people appreciate thank you notes but I just wanted to ask for some ideas on small marketing gifts which would put an FA firmly in place for being remembered/recontacted?
Realtors send small calenders and fridge magnets .. do these things actually work?
What other things do?
Your advice would be appreciated
You'll find lots of ideas in the book: "Please... Make Me a Little Bit FAMOUS!" by Robert Krumroy
Thank you Skippy and Icecold ... valuable info.
It is the awareness stage I WANT TO EXPLORE<?: prefix = o ns = "urn:schemas-microsoft-com:office:office" />
I really believe in the personal touch once you get people involved .. that connection is important .. my point was how to draw people in the first place. But from a cold start is difficult and make clients remember you. F2F vs phone must win every time .. what do you think?
Sure I would do all the right things .. birthday card, telephone calls, fun day, dinner something that would make me special would make clients feel the same way?
By the way personally I generally disgard paper info, if i cannot use it I disregard it! .. too much received all the time ... but I ENJOY and use stupid things like Fridge magnets and calendars
So I now ask one question In the last year what freebee made you use and enoy it?
A friend of mine gives out foam balls with his company info printed on it. I have collected three of them and they stay in my office, tucked under the monitor. When I'm on the phone I bounce them off the wall. When I miss and one falls behind the desk, I've got two more.
It's probably obsessive compulsive more than anything.
The marketing lady in my netowrking group gave me a good/cost effective idea; baseball schedule magnetic calendars for the fridge with your card on top. The quote was about $30.00 for 100 which is not bad. That I would put on my fridge.
Another thing I do is for referrals I send a $10.00 Starbux card with a note. I also like magazine subscriptions to something they like (sports, cars, gardening, health, etc...) that is an effective way for someone to remember you every month for a year for only $15 to $20.
Just a few things of the many ideas that stick out and I like. My problem is I think many things are cheesy so like another previous poster said; If it works on me Id be ok spending the money on it.
Thank you NJDEVIL, Great idea!!!!!
The other thing I like is when I get a birthday card for the kids, or me or partner, a gift for the dog or cat is special...... Know your Customer
Guess I am Zany but it is all part of CRM
Amazingly I have found letter openers, the little ones about half the size of a business card. Some vendors used to give out ones you could slip your business card into. I start to break out in a rash now if I get close to appearing as if a vendor is paying me for business, so I used my promo products gal to get me some customized letter openers. Even fit in the 'securities offered' disclosure to keep everyone happy. Caution: the blade wears out in about a year for a busy retired exec, so be sure to send new ones every once in a while. Second Caution: they use it to open bills, bad association possibility!