I am looking for a quick pitch to explain what we do in a networking situation that doesn't come of to cheesy. Any ideas?
You might want to pick up a book called, Book Yourself Solid. Not sure of the author.
I have seen advisors give their elevator speech using this guy's method, and it worked very well.
If I remember correctly, he first started by asking a question. "You know those people that are near retirement and not sure how to make the transition? I help them by yada yada yada".
There is more to it, but I'll have to look in the book again to see how he says it.
I work with a select group of successful business owners and families in (your city here)
I have found that 90% (making up numbers here) of people, when it comes down to it, are really interested in retirement planning - whether it be accumulation, retirement planning, or distribution phase - even if they can't articulate it that way. Even for wealthy business owners, "succession" planning is really retirement planning. So I adapt my elevator speach for the prospect, but it usually revolves around retirement planning. "I help people with retirement planning issues, whether it's their 401K, accumulation of wealth, or creating enough income for their retirement." Since most of us are not working with the UHNW folks with highly complex issues, this covers the majority of those we come in contact with. And people can relate to "retirement planning."
"I help people invest for their retirement needs as well as mitigate their tax exposure so that they can leave a legacy for their loved ones."
I'm an investment advisor, my focus is on helping people plan for and live in retirement.
I help people define, plan for, and most importantly to achieve their financial goals.
What I do for a living is put people in A share American Funds based on track record for a 3% rip, then at the first sign of client panic I sell them out and place them in 20 year corporate bonds for a 2% rip, once the market rebounds and they want back in I place them in managed money for a yearly 1.5% rip. What firm am I ?
Starting out better to be specific. 'I'll help you roll your 401k.' .... 'I open IRAs.' .... 'I sell life insurance.' .... 'I sell tax free investments.'
Most people are not walking around looking for a financial advisor to do big picture things. But if you can solve an immediate problem you can move them in that direction.